Entry #92 - Banner ad design - by AnotherLevel

California Fonts picked a winning design in their banner ad contest

For just US$299, they received 91 designs from 25 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

California Fonts needs Banner ads


Silver Banner ad package

Purchased for US$299

(including 99designs fees)

By Anders H
  • Last feedback - Tue, 17 Apr 2012 03:57:51 +0000
  • Feedback 99%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 6 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, AnotherLevel!

Top entries

Design brief

Organization name

California Fonts

Description of business

We provide free downloadable fonts to the masses.

Organization industry



We would like a set of image ads created for use on Google's display network. The ads will direct visitors to and will entice them to download fonts.

We want the ads to be beautiful, and to include typography elements so users are aware that the landing page is font related, and that we have lots of fonts to browse and discover.

While NOT necessary, I've included our logo which is optional to use. It's not very good, and we won't hold it against anyone that do not use it. Bonus point if someone makes a cool logo in the process, but we don't expect that. :)

We prefer that you use fonts from the site but that's not a necessity.

The specs for the ads are:
• 250 x 250 Square
• 200 x 200 Small Square
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 336 x 280 Large Rectangle
• 120 x 600 Skyscraper
• 160 x 600 Wide Skyscraper

File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, .png, and Flash.

The purpose of any ad is of course to drive clicks, but also to capture the audience that are actually interested in fonts and might download fonts. From our site stats, we know a lot of users are on windows XP, which indicates they might not be very tech savvy (or have money to upgrade). Maybe that will help you.

The target market is the US.

Deliverable should be either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).

Further requirements

Please ask questions, and we'll try and answer asap.

Read full brief
99designs is the #1 marketplace for crowdsourced graphic design,
connecting 881,989 designers with customers seeking design services.
I need something designed I'm a designer