Winner
Entry #92 - Banner ad design - by AnotherLevel

California Fonts picked a winning design in their banner ad contest

For just US$299, they received 91 designs from 25 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

California Fonts needs Banner ads

US$299

Banner ad contest

Silver package purchased for US$299

(including 99designs fees)

by Anders H

Contest started Sat, 07 Apr 2012 17:34:42 +0000

Last feedback Tue, 17 Apr 2012 03:57:51 +0000

99% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer AnotherLevel !

Top entries

Design brief

Organization name

California Fonts

Description of business

We provide free downloadable fonts to the masses.

Organization industry

Technology

Description

We would like a set of image ads created for use on Google's display network. The ads will direct visitors to http://www.californiafonts.com and will entice them to download fonts.

We want the ads to be beautiful, and to include typography elements so users are aware that the landing page is font related, and that we have lots of fonts to browse and discover.

While NOT necessary, I've included our logo which is optional to use. It's not very good, and we won't hold it against anyone that do not use it. Bonus point if someone makes a cool logo in the process, but we don't expect that. :)

We prefer that you use fonts from the site but that's not a necessity.

The specs for the ads are:
• 250 x 250 Square
• 200 x 200 Small Square
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 336 x 280 Large Rectangle
• 120 x 600 Skyscraper
• 160 x 600 Wide Skyscraper

File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, .png, and Flash.

The purpose of any ad is of course to drive clicks, but also to capture the audience that are actually interested in fonts and might download fonts. From our site stats, we know a lot of users are on windows XP, which indicates they might not be very tech savvy (or have money to upgrade). Maybe that will help you.

The target market is the US.

Deliverable should be either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).

Further requirements

Please ask questions, and we'll try and answer asap.

Read full brief
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