Label (4"x15") Should Contain:
• Mockup Logo, or, preferably, an improved designer created logo(see: Logo)
• ‘Supplement Facts’ section(attached image for info - feel free to recreate/improve/change fonts/etc.)
• Active Ingredients: DiCreatine Malate, Creatine Gluconate, L-Leucine, Di-Arginine Malate, L-Arginine, Arginine Alpha-Ketoglutarate Powder (AAKG 2:1), L-Glutamine, L-Taurine, L-Valine, L-Isoleucine, Caffeine Anhydrous, Green Tea Extract
• Inactive Ingredients: Maltodextrin, Dextrose, Natural/Artificial flavor/color, Sucralose, Acesulfame K, Modified Food Starch, Silicon Dioxide, Magnesium Stearate.
• FDA Disclaimer(Disclaimer: Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.)
• Serving instructions(Serving Instructions: Mix 2 scoops in 12-16 oz. of water 20-30 minutes before an epic surf session)
• “Produced for and Sold Exclusively By: Jimmu Enterprises Inc. Long Island, NY”
• 1% For The Planet Logo(see attached images)
• Company Tagline: “Save The Planet – Feed Your Soul”
• Product Tagline: “Surf Harder. Surf Longer. ”
• Product description: “Supplement-Enhanced Performance Beverage”
• Website address: http://www.surfharder.net
• Made in the USA
• Vegan logo (see attached image for inspiration)
• Attributes of product:
o Improve Performance
o Increase Energy
o Increase Endurance
o Increase Strength
o Immune System Support
o Antioxidant Support
o Mixes Instantly

Logo:
• Current logo is a mockup of what we think we want our logo to look like. We are, clearly, not designers so it’s the best we could come up with. Please feel free to improve/redesign it. We were aiming for a grunge/spray/stenciled feel for the name DAWN PATROL with some sort of beach/surf/sun artwork tie-in.
(Font look was desired to be like those found at: toughmudder.com, vibramfivefingers.com, etc.)(see attached vibram.com pic)

Again, this is just a mockup/draft logo, so feel free to be creative with what you think would resonate our desired inspiration better, or at the very least, improve upon what we already have(mockup logo file can be provided, if desired). We are a new company and this will be the first of many design/art/graphics projects we have. Ideally, the winner of this project will be contacted for more projects in the future.

Notes:
• We want the label to be inspired by the Clif Bar Label (see attached images). Our product’s image is inspired by the words: nutritional, healthy, performance, artisanal, earthy, bold.
• The label will be printed on Brown Kraft paper.
• Further inspiration: We currently have a mockup of a draft website with more information about us – please see it for more inspiration – http://www.surfharder.net
• Supplement Facts, FDA Disclaimer, Serving Instructions, and “Produced for…” verbiage should be grouped together – unless you have a design that looks better with them separated.
• A number of 1% For The Planet logo’s are attached, please choose whichever works best with your design. Please ask before editing the colors or shape of any of the logo’s as there are guidelines we have to comply with.

Files required:
• File for label printshop - see artwork specs for required label file at: http://www.planetlabel.com/quote_re…specs.html
• File for updated/new logo
• Files for fonts used in label
• Unlocked vector files in either .eps, .ai or .psd format for the entire label
• Everything should be fully editable