Each day, BoomStreet will feature a new local business in each of our featured cities. The business offers a one-time deal, typically a 50-60% discount off the normal price. The “deal” is only valid if a pre-determined number of people agree to purchase. For example, a restaurant may agree to sell $100 worth of dining for $50 if 40 people purchase. Once 40 people purchase, the deal is activated.
Our target users are 45+ years of age. We hand select daily deals that will be of interest to people 45-65 years old (aka "Baby Boomers")
Our users are educated, adventurous consumers looking for great deals and looking to share new experiences with their friends. They are typically very social, Internet savvy, and have a large amount of disposable income. They don't view themselves as "old" but rather as "experienced" as well as, hip, adventurous, active, and cool.
Please carefully read all requirements below.
We are looking for creative banner ads that will generate substantial traffic and convert well to signups on our landing pages.
Designers should submit all designs in four formats (below). Please make sure that any idea/design submitted is presented in all four formats. Designs submitted in only one format will not be considered:
-728 x 90 (Leaderboard)
-300 x 250 (Medium Rectangle)
-160 x 600 (Wide Skyscraper)
-110 x 80 (Facebook format)
We have attached four sample landing pages that we will be testing. The banner ads should along the same themes of the landing pages. However, please provide your own photos or images.
Also attached are five examples that we like from our competitors Groupon and Living Social. Please feel free to mimic these ideas.
Winning submissions will be required to submit variations with the following city names: Atlanta, Phoenix, San Diego. For initial submissions, please use Atlanta as the city name.
Please use some combination of the following text in the ads:
Daily Deals for Baby Boomers- 50-90% Discounts
Up to 90% Discounts for the 45+ Crowd at Atlanta's Best Places to Eat, Drink, and Play
Hand-Selected for Baby Boomers! Up to 90% Discounts at Atlanta's Best Restaurants, Spas, Golf Courses, and More
Baby Boomers Receive one Huge Deal per Day from Atlanta's Restaurants, Spas, Golf Courses, and More!
Daily Deals in Atlanta- Receive 50-90% off Dining and Activities in Atlanta
Atlanta Daily Deals for the 45+ Crowd- One Incredible Huge Coupon Each Day
Baby Boomers Discover New Activities in Atlanta and Save 50-90% off Your Bill