- An e-commerce site
- Connects users to lifestyle experts (think: cookbook authors, celebrity chefs, fitness gurus, professional stylists)
- Users become members that "follow" our curators (lifestyle experts)
- Members are eligible to participate in exclusive flash sales (up to 60% off) offered by the curators they're following.
- Extra bonus: members are eligible to win products in the women's lifestyle niche each week and participate in big sweepstakes.
The goal of our ad campaign is to get women to provide their email and join OpenSky.
We can achieve this goal in 1 of 2 ways:
1. Drive sign-up inside the ad itself.
2. Drive users to a page where they can sign up.
Currently we have a lot of curator-specific landing pages.
We could drive users to one/some of the pages above OR we could drive users to a general OpenSky page.
We'll prob do the latter, though we're redesigning the general page.
We need 2 sizes: (i) 160x600 and (ii) 300x250.
Here's our logo: http://promo.shopopensky.com/logo/
Must have clear call to action!