1. Designed banners should conform to popular sizes and formats listed below:
Formats: gif, jpg, png
File Size: 50kb or less
728 x 90 Leaderboard (Required)
468 x 60 Banner (Required)
120 x 600 Skyscraper (Required)
160 x 600 Wide skyscraper (Required)
300 x 250 Medium rectangle (Required)
250 x 250 Square (Optional)
200 x 200 Small square (Optional)
336 x 280 Large rectangle (Optional)
300 x 50 Mobile leaderboard (Optional)
2. It should be professional yet playful but not cheap or childlike.
3. It should have little to no animation. (Intellectual animation may be considered)
4. It should be catchy and attractive to target audience with decent amount of graphics.
5. It should reflect the persona or style of the target website.
6. The typeface should be clear, simple and bold. We want something that stands out.
7. No Stock images, lots of images may be referred from the site.
Below is not a requirement but a guideline of a few textual ads that I get the most click. See if it helps in coming up with a catchy Call to Action.
"Earn Cash Back At eBay And Many More Major Retailers Refer your friends and earn more"
"Don't Just Sell On eBay Earn Cash Back Also Refer your friends and earn more"
"Don't Just Buy At eBay Earn Cash Back Also Refer your friends and earn more"
"Earn Cash Back When Shop Get cash back when shopping online Refer your friends and earn more"