These ads will be for Cheerleading Music section on Legitmix.com
The banner sizes required are 728x90, 300x250, and 230x290
Please keep the blues present in the logo and the site's look in mind when designing. The fonts used on the site are Roboto and Lato, though you are free to use whatever you feel will work best in both colours and font.
The Target audience is:
Cheerleaders, Cheerleading coaches and instructors
The secondary audience is:
Cheer Music producers
The primary messages we would like to convey are:
* The Legitmix Cheer marketplace has the world's largest selection of premade cheer mixes sampling the original artist (5,000+)
* You can order custom Cheers from the world's best cheer music producers through Legitmix.
* Legitmix allows consumers to support the Cheer producer as well as the artist they sample
Here's a little extra background on Legitmix and Cheerleading if you'd like:
Legitmix has provided the first legal means for Cheer producers to sell their works, which contain samples of popular songs. Traditionally, obtaining the proper clearances has been impractical if not impossible for cheer producers, forcing them to sell their work illegally to meet the demand. Last year Sony Music sued two prominent Cheer music producers causing increased awareness in the industry that a new solution needs to be found.
Legitmix's solution not only ensures that cheer producers are free from legal worries but provides Cheerleaders with a fair and equitable means of obtaining the music needed for their sport. Because Legitmix requires the Cheerleader to own all of the sampled songs in the Cheer mix she is purchasing Legitmix helps introduce her to new music, as well as turn her into a music buyer. This in turn helps legitimize the sport of Cheerleading by proving it's worth as a marketing tool for music labels and their artist.
Legitmix now has three major Cheer producers using our site. It is free for producers to post their cheers. Legitmix splits all sales 70%-30% with the cheer producer receiving the greater share.