City.com provides users with a web based application for searching, reviewing and rating local businesses. The company has developed an extensive database of business listings, secured partnerships with leading publishers of local events and classifieds data, as well as having created and aggregated unique hyper-local blog content.
Tell us a bit about who you are and the people you reach
Our target audience is local residents. We want to come up with a banner ad that encourages users to find, rate, and most importantly review businesses in their neighborhoods, in an effort to help other local residents find places and services they may like in their locality.
Please create an engaging 300x250 banner ad to be placed on our homepage, http://www.city.com/, where the current 300x250 Google Adsense banner now resides.
The banner should achieve the following:
* Encourage users to interact with City.com
* Encourage users to write reviews about their favorite local businesses
* Encourage users to "Like" and rate local businesses
* Inform users that they can leave ratings and reviews about businesses in their neighborhoods
* Inform users they can find local businesses on City.com
Please explore http://www.city.com/ and prepare a banner to encourage users to explore our features, and to review businesses around them.