Mary is fast becoming our favorite go to designer for great banners, quickly and creatively
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How Ben Anderson started their banner ad journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
EverydayFamily is an established resource for parents who have experiences and information to share, as well as those who are seeking guidance and support as they move through their family’s journey, from pre-conception to preschool and beyond. EverydayFamily provides expert advice and informative articles to its millions of members, as well as continually expanding offerings including interactive tools, personalized content, and member rewards. We also provide money-saving offers, free baby stuff and grocery coupons.
What inspires you and how do you envision the design for your business?
We need a new banner design for off-site advertising. The banner should be focused on our "Free Baby Stuff" campaign, which has offers from top baby brands for things like baby formula, diaper coupons, baby magazines, and other free samples.
The membership is free and we are offering a free 8x10 Photo Canvas with each new membership. The banners should highlight this free offer. The landing page for the banner is : http://www.everydayfamily.com/pfcpa47
The banners cannot reference or illustrate specific brands or offers, but should contain more generic images. Target audience is mothers, or women primarily.
We are looking for something compelling and attention grabbing, without being obnoxious that will incite people to click through to our landing page and sign up for a membership.
We are ultimately looking for multiple sizes of banners, so what we'd like to get from this project is the design, layout, and elements of the banner - then we can use them to replicate the various sizes of banners that we need.