Completed contest

PinoyLD.com

Hometown needed a new banner ad design and created a contest on 99designs.

2 winners were selected from 28 designs submitted by 9 freelance designers.

28
entries
9
designers
2
winners

One of the designers who made it happen

Winner - bigvee
Creative design with little instruction. Hit the nail on the head. Very responsive to feedback and quick turnaround. Awesome first experience with 99designs.
- jsherry

How Hometown started their banner ad journey

Company name

PinoyLD.com

Overview

PinoyLD.com is an international long distance provider offering cheap long distance calling to the Philippines from the US, Canada, Australia, and 8 other countries. We offer convenient monthly calling plans and pay as you go calling cards at one low rate to any landline or mobile in the Philippines.

PinoyLD is a new service from Hometown Telecom. We specialize in low cost, high quality international long distance plans. PinoyLD is designed for Filipinos that want to enjoy low rates, no fees, the ability to use their account from multiple phones, and to share their plan with family and friends.

Tell us a bit about who you are and the people you reach

We are targeting Non-Resident Filipinos who make international long distance phone calls to the Philippines. Our customers are typically expat contract workers who are abroad for work, and recent emigrants from the Philippines looking to stay in touch with friends and family back home.

I am attaching some of the banner ads that have worked well for our brands in the past so you can see what we are looking for. We need some fresh looks and messaging to add to our existing creative. Spend some time looking at the site so that you are familiar with our selling points and products.

Requirements

We are looking for 2 creatives in the following banner sizes: 250x250, 336x280, 728x90, 120x600, 160x600.

Regular old image banners, with a file size of under 49kb.

Take the two creative concepts below and do an initial design for each of them in the 336x280 size. I will give you feedback on what works and what doesn't and if I like what you've turned in, then you can submit designs for the rest of the sizes.

Concept 1: One low rate to all Philippines
Other companies offer low rates to landlines but charge extra to call mobile phones in the Philippines, especially to the largest mobile providers. We charge the same low rate to call any phone in the Philippines. Use this copy:

Call All Philippines For 10.9¢/minute
Call Land, Smart, Globe, & Sun For The Same Cheap Rate.

Concept 2: A general Call the Philippines Cheap ad
Appeal to Filipino expats who are missing home and call the Philippines often. This should be a combination of emotional appeal (use a picture of someone that could be a close family member, girlfriend, friends), and how our pricing and features enable them to call home a lot.

I'm attaching examples of a Concept 2 banner that worked for us in the past (File named IndiaLD_C_336x280), as well as the logo.

Both creatives should include our 10.9c/min and no fees in the ads.

Custom package

US$441

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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