We need a banner ad and an introduction pop-up that will be used for a campaign we're doing called "Gamify America" where people will enter a virtual space and vote for the next President in a fun setting with other people from around the world. People who see the ad should be curious what "Gamify America" is, and think it's some kind of game so they click to check it out. The style should match with the virtual space it will be linking to, http://gamify.com/america. So first check that out and understand the style!
*160 x 600px(skyscraper) ad to advertise on websites(such as http://mmorpg.com). ad will be seen 1 million+ times.
*400 x 300 version to place on our homepage and as a splash-page pop-up when you first visit http://gamify.com/america. This version shouldn't look like an advertisement because it's part of our website and just should be kind of a like an "intro" type of thing to frame what you're entering when you go into gamify.com/america.
160 x 600:
* Gamify(our logo style) America(in red white and blue bubble letters for America)"
* sub-text "2012" which should be smaller than the Gamify America text.
* "Obama" and "Romney" over the character faces
* Text somewhere that says "Choose your side... The fate of America depends on it!"
* "PLAY" call of action button.
*Should include the Obama and Romney posters(HOPE & JOBS) somewhere in the design.
It should most likely include a screenshot from http://gamify.com/america so that it looks like a game you are entering.
400 x 300:
Same as the 160 x 600 but it shouldn't look like an ad. Shouldn't include a screenshot of /america since you will already be in that room.. :)
We want it to be a balance between serious and funny, so that young people can think it's funny and cool and want to share it, but also regular people can think it's worth sharing because it can have some impact on their political party's success. So fun and playful design, but not too ridiculous. :) And should be fair and equal for both sides, so one side shouldn't look better than the other.
See http://gamify.com/america and http://gamify.com/demo to better understand what we're building and to find a good style that matches. Visit http://gamify.com/avatar/test to see a bunch of our avatars and http://gamify.com/yourself to play with customizing one. It works best if you are in Google Chrome, Firefox or Safari.
To see where the 400x300 will go, visit http://gamify.com/america and vote. The 400x300 will fit in a dialog box similar to that.
We have a separate contest right now for Avatars that include Obama and Mitt Romney, so you might check that contest out for ideas on how to make Obama and Romney look for the ad.