Go to http://www.intrafocus.com and wait for the third banner image entitled 'Scorecard Training' to appear, look at the banner. Click the button 'More about Training' to go to the landing page, you will see the same banner but a different size.
1. A re-work of the two page banners for the web pages
2. Two banner advertisements in the same style for Google Adwords/AdRoll
Too be clear: The final output will be 4 banners (2 x page banners, 2 x ad banners)
Page Banners (x2):
You will notice that the page banner is not in the same style as the rest of the banners on the website. We require the banner to be reworked to reflect that this is a 'Professional Certification' course and there is a joint certification presented by the Balanced Scorecard Institute and the George Washington University. Inspiration can be taken from the intrafocus website, the Balanced Scorecard Institute website: http://balancedscorecard.org and the George Washington University Website: http://www.gwu.edu . The banner graphics need to be on the right hand side and avoid the existing text. PLEASE INCLUDE THE EXISTING TEXT IN THE SAMPLES TO SHOW POSITIONING (but this will be deleted in the final graphics). To clarify, the existing text is fixed and has to remain in place
The two banner sizes are:
Home Page: 1400x382 (but page width usable space is 960 in the middle)
Landing page: 1400x338 (but page width usable space is 960 in the middle)
Advertisement Banners (x2):
We require two banner ads in the same style as the above page banner to be used on Google AdWords and AdRoll, they should be the following dimensions and less than 45kb:
Leaderboard - 728x90
Rectangle - 300x250
The banner design should be in keeping with the website and include the intrafocus logo and the George Washington University logo. Various formats of the Intrafocus logo are attached including a clear 'intra' instead of black. The George Washington University logo is attached.
The words 'Balanced Scorecard Training' must be included. The words 'Professional Certification from the George Washington University' should be included.
This is a business user service, and therefore the banner should be in a corporate style.
If animation is included (this is not required and would have to be very good to be acceptable) AdRoll requires the animation to cease after a maximum of 30 seconds.
AdRoll has a further restriction: "Any ads featuring a white or black background are required to have a 1 px border of a distinguishing colour around the perimeter of the ad in order to separate it from page content."