If necessary, we will provide periodic updates here.
OTHER WEBSITES: Please check our other websites for past designs that have won a 99designs project. We have three websites that have header designs where contestants have won the design project.
This should give you an idea of what we tend to like in a header design.
NO COPY-CAT DESIGNS: Only original designs will be considered. Any submissions that are identical to, or closely resemble, the submission of another contestant will be disregarded and eliminated from the contest. We strictly enforce the "no copy-cat design" rule in order to ensure that preference is given to an original designer. We believe that this will enhance the integrity of the contest.
Update as of October 30, 2016, 4:30pm (Eastern Standard Time):
I am sending this email to all designers as general feedback, as opposed to individualized feedback. I have given two 5 star ratings to two designs. Those are design # 21 and 24. I want to explain to everyone why we have provided these star ratings to these two designs, for your consideration. (I will put this explanation on the design brief also).
Each of these two designs have common features that we like, although the designs are quite different. (1) They each have photos that fade into the background and are not overpowering that detract from our photos. (2) They each have a statement that speaks to the viewer. A standard statement of our practice area, "criminal defense", without more, does not communicate or connect directly with the viewer other than to communicate our practice area. These two versions speak directly to the person searching for our service. One says "in trouble?" on what appears to be a police line that is used in criminal investigations, which was a unique use of a police line. Here, the viewer is in trouble, or expects that might be possible, and can answer "yes" to that statement which is a statement directly to the viewer. The other says "no one is expecting to get arrested for a crime", which is true in many cases. Many people accused of crimes generally don't expect to get in trouble, and some don't believe they committed a crime at all. (3) They each used an award in the header, which is also a selling point.
We have not made any final decisions regarding header designs. The contest will continue for 2 more days. However, we wanted to explain to everyone why we gave a 5-star rating to these headers incase you wanted to know our thought process and what our considerations were.
Thank you, and good luck to everyone!