Most of the earliest civilizations popped up around fishing grounds. We humans have been fish farming for over 5,000 years. So, it’s not surprising people have been taking inspiration from fish throughout history, from Jonah and the whale to Finding Nemo. (I refuse to acknowledge the sequel.) Some of the oldest known drawings depict fish.

Even in the modern day, incorporating fish iconography into your logos and designs can call to mind some of our oldest values. Fish are active, constantly on the move; fish are explorers, wandering three-quarters of the earth; and, of course, fish are tasty.

Here are 48 inspirational examples of how you can use fish in your product or company logos.

Fish logos are friends not food

Real talk: fish are kinda silly looking. Big eyes, weird teeth, no legs. Exaggerate these features to create a happy, friendly mascot that draws in your customers. If you want to create warm feelings in your viewers, nothing beats a smiling, cartoon face. Fish are basically all face, which helps. Plus, the associations of nourishment and health are positive, as well.

fish logo
Logo design by Lucadia
fish logo
Logo and Brand Identity by ulahts
fish logo
Logo design by Yeah23
fish logo
Logo design by Yeah23
fish logo
Logo design by gaga vastard
fish logo
Logo and Brand Identity by Point.0 for posterfish
fish logo
Logo design by Maioriz for FossFish
fish logo
Logo design by evey81
fish logo
Logo design by yulianzone
fish logo
Logo design by Cosmin D.

But they’re also food

If you’re starting a seafood or fish restaurant, putting seafood in the logo is a logical place to start. But don’t feel like you have to be strictly literally, depicting the fish as food. You can be playful, depicting the fish eating or drinking in your logo design. As long as you’re associating the ideas of “fish” and “food” together, you’ve got a winner.

fish logo
Logo design by Sava Stoic
fish logo
Logo design by sanjar
fish logo
Logo design by traffikante
fish logo
Logo design by Point.0
fish logo
Logo design by OtomPotom for Bar Fisk
fish logo
Logo design by Alekxa for Pokeio
fish logo
Logo and hosted website design by Mad pepper for iceseafood
fish logo
Logo design by Kondes for Orange Fish
fish logo
Logo design by Brands by Sam
fish logo
Logo design by green in blue
fish logo
Logo design by brandsformed®
fish logo
Logo design by bo_rad
fish logo
Logo design by GOOSEBUMPS for Kolikof Caviar

Otherwordly fish logos

Fish can seem like they’re from a totally different world than us land-dwellers. Even the Joker knew this.

All of those weird features—Big eyes, weird teeth, no legs, gills—can also be exaggerated in a totally different way, to make your logo tough, intimidating or alien.

That’s also pretty badass. If you’re trying to exude grit in your logo, keep in mind that some fish swim miles below the surface under incredible pressure. Fish live in another world that we humans can’t inhabit.

fish logo
Logo design by zlup.
fish logo
Logo design by Hermeneutic ®
fish logo
Logo design by Rom@n
fish logo
Logo design by Lucadia
fish logo
Logo design by thonto08 for Team Sea Hag
fish logo
Logo design by CHAMBER 5
fish logo
Logo design by FLYCR

Just keep swimming, just keep swimming

Fish do sleep, but not in the way us people do. They continue moving, no matter what, even when they’re tired. That’s a perfect metaphor for starting your own business. An active design can convey the energy and enthusiasm of your company.

Of course, it may not be the fish that are active. If you sell fishing or diving equipment, you might want to incorporate bass or salmon into your logos, while putting the emphasis on people.

fish logo
Logo design by TN Designs for Fireshark Truck
fish logo
Logo design by dinoDesigns for Coho Brand
fish logo
Logo design by Gideon6k3 for Blackfish
fish logo
Logo design by N&N™ for Flying Fish
fish logo
Logo design by KVA for overmobile
fish logo
Logo design by ludibes
fish logo
Logo and hosted website design by Dima Che for Seventh Fly Fishing
fish logo
Logo and Brand Identity by BlindB for Ocean Experiences
fish logo
Logo and business card design by BlindB for Evergreen Seafood

Fishy concepts

Fish can conjure different feelings in the viewer. Yes, fish can be dynamic and exciting, but they’re also kinda bizarre. One way to evoke the positive traits of our seafaring friends while avoiding scaly grossness is to create a more abstract logo.

Fish iconography is very energetic—they’re all triangles and sharp angles. Fins and tails are easily recognizable, and thus readily turned into abstract iconography that is still self-evidently fishy.

fish logo
Logo design by astun
fish logo
Logo design by shaka88 for Aquazest
fish logo
Logo design by CostinLogopus
fish logo
Logo design by hitsik
fish logo
Logo design by creamworkz ☠
fish logo
Logo design by HeART
fish logo
Logo and Brand Identity by Sava Stoic

 

Want a fish logo for your business? Launch a logo design contest today and we’ll serve one up hot and ready.