A technology company logo has to convey your brand; not just what you make now, but what the future holds for your business. You might make a dating app today, a foodie app tomorrow and a mobile game after that. Your startup’s logo has to encompass all of your ambitions and philosophy.

A product logo, on the other hand, must be more specific. It has to be focused on what the product can do for the customer. The logo needs to make it 100% clear what the technology does for users and why they should download/buy/signup for it, like, now.

It’s also worth considering the trends and clichés in the technology industry (and your specific niche of it). And those are not the same thing. For example, flat logotype is trendy now; a skeuomorphic design might make you look dated (though it’s starting to make a comeback). On the other hand, every other education/tutoring website uses an owl wearing a mortarboard. That was old fifty years ago. Cliché.

Lastly, text or no text? They say a picture is worth a thousand words, but a thousand words is a lot to google if someone sees your logo on a poster. Including the name of your company or product makes it easier for people to find you on the web. Which, you know, is probably important for a startup.

Logos for the friendly app

Openly logo design
Logo design by bo_rad for Openly
Sheep logo design
Sheep logo by lxacevedo3
Message bottle logo design
Mobile App logo design by bo_rad
Cloudifyd logo design
Logo design by oculus for Cloudify
Puffin logo design
Logo design by chilibrand for Puffin
data.world logo
data.world logo via Twitter
Loyal Dog logo design
Dog logo design by hummingbird. for Loyal Dog
Fox and Duck logo design
Fox and Duck logo design by BlindB
Kiditize logo design
Logo design by Cykique for Kiditize
Data science logo design
Geeky, fun logo design by brightshine for DataScienceWorkshops.com
Petopia logo design
Pet-lover app logo design by Bossall691 for Petopia

If your brand is “friendly and approachable,” the most straightforward way to reflect this is with a smiling face. It’s universally pleasing to the eye. The trick is to not make the face too specific; the more gender/race/whatever non-specific you can make it, the more your users will see themselves in it. Perhaps ironically, an anthropomorphic animal will help in this regard. Who doesn’t like a smiling doggy?

If faces aren’t your thing, just bear in mind that curved lines, bubbly shapes, and literal openness in your logo will help draw people in and feel comfortable with your product.

Innovative logos for the clever company

Flatbread logo design
Logo design by makario for Flatbread
Pin and Pencil logo design
Logo Design by Lady Rock for Pin and Pencil
Appetizer logo design
Food Tour logo design by PICH 7 for appetizer
DraftKings logo design
Logo design by Relic57 for DraftKings
Malhana logo design
Hot air balloon logo by deea ♥

I bet you feel pretty smart, starting your own company. And why not show the whole world how clever you really are?

A logo with some wit can make your customers feel like your company has a personality. You’re a fun company, and your product is probably fun, too. You can do with a play on words (so long as it’s not a lame pun), or just an unexpected combination of imagery.

Tech logos for reliable products

Lab Unleashed logo design
Logo design by Bossall691 for Lab Unleashed
docker logo design
Logo design by Ricky AsamManis for docker

Your brand isn’t about “personality” or entertainment; your brand is about Getting the Job Done. You want to show that your product works well, and your customers can count on you to deliver.

An anthropomorphic logo can embody that with just the posture. Straight back, legs firmly planted on the ground: your logo looks ready to work. A more abstract logo can still evoke this feeling. Solid lines, sharp angles, generally focused upwards all give the sensation of steadiness.

Logos for the cutting-edge startup

Parabola logo design
Logo design by goopanic for Parabola
Tuna logo design
Logo design by snaidjer for Tuna
Skurt logo
Skurt logo via Twitter
StackShare logo design
StackShare logo via Twitter
Stamplay logo design
Stamplay logo via Twitter
WOWAPPS logo design
App building company logo design by GREAT. for WOWAPPS
Minotaur One logo design
Logo design by ludibes
avatar logo design
Animal logo design by fatboyjim for polly.ai
Pjamble logo design
Geometric logo design by CityX for Pjamble
Drone systems logo design
Drone logo design by gaga vastard for Dronesystems

The vanguard of technology is always marching forward. What we think of as “high tech” now will seem dated in the blink of an eye. So if you want your logo to feel “advanced,” be prepared to stay on top of the trends. You may need to tweak your startup’s logo every few years to stay relevant.

The paste few years, the trend has been towards minimalism. Thin lines, and the only the essential details required to convey the concept. Flat art, rather than skeuomorphic. Motion is also quite popular, angling those thin lines forward (which, in the English-speaking world, means left-to-right).

Start up your technology logo today

Your startup’s logo is going to follow you around across multiple platforms, from launch icons to company letterhead. You better get used to looking at it. Make sure you’re happy with it. Not just in terms of the message it conveys to your customer; it should also match your company’s aesthetic. This is your app, your technology, your company, after all.

Is your startup ready to take the logo plunge? Start a logo design contest today!