The marriage of great content and compelling design can result in a truly successful PowerPoint presentation. Unfortunately, too often we witness couplings that someone should have objected to at the start.

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Think twice before you match your captivating text with predictable, uninspiring, dull graphics and design (even though your mother likes it). Finding the ideal PowerPoint template design match will maximize your message and leave a lasting impression on your audience.

Check out these important, basic qualities to embrace and (some to avoid) when choosing your PowerPoint design template:

Instant message—What are you trying to say?

Is your PowerPoint presentation the BIG PITCH for that new client you’ve been courting?

Don’t let them be the ones that got away.

When mulling over the qualities of PowerPoint slide templates, think about your brand. Is it corporate or casual? Suits or sweats? Progressive or conservative? What should your PowerPoint presentation design communicate about you and your brand message?

For example, a business-themed PowerPoint presentation should be clean, crisp and straightforward.

CORPORATE POWERPOINT PRESENTATION BLACK BACKGROUND, RED ACCENTS
PowerPoint template by Achiver for LE Consulting
BLUE AND WHITE POWERPOINT PRESENTATION FOR IT COMPANY
PowerPoint template by rendydjox for SiJo Solutions

Uncluttered and uncomplicated, with a consistent layout and design, the colors and simple imagery in these PowerPoint templates communicate structure, consistency and organization.

On the other hand, if your organization or brand isn’t quite so corporate, then a more dynamic PowerPoint template design works to engage and excite your audience.

COLORFUL POWERPOINT PRESENTATION DESIGN FOR FOOD CHAIN
PowerPoint template by Achiver for FoodChain ID
BLUE GREEN POWERPOINT PRESENTATION FOR YACHT VACATIONS
PowerPoint template by Sali Designs for Oceanscape Yachts

Bold, colorful design is exhilarating and energetic, and especially effective at being an audience magnet. (Who doesn’t like bright colors and shiny things?!)

Hey, good lookin’—visual appeal

There are plenty of stock templates out there that are reasonably attractive. They’re functional. They serve your purpose. But are they memorable?

BASIC BLACK POWERPOINT PRESENTATION SLIDE
via Microsoft

Generic is okay, but not particularly sexy. Instead, seek out designs that are visually appealing, that you haven’t seen a million times at a thousand other meetings. Choose designs that work for you, complimenting your brand and your message. Don’t settle for designs that just sit there like a lump, while you do all the talking.

POWERPOINT PRESENTATION IN SHADES OF GREEN
PowerPoint template by Sali Designs for PureOrganix

Visually appealing templates offer PowerPoint slides that allow you to balance imagery with text in ways that are interesting, polished and attractive. In the above presentation, simple graphics, photos and text are used sparingly so as not to overwhelm the audience with too much information. At the same time, colors are vibrant, images are appealing and branding carries through from start to finish.

Endless possibilities—Layout options

Don’t get tied down to a template that only offers you a title page and text page. Instead, search for templates with a master slide and multiple layout options.

Something that will support not only text and images, but graphs, tables and charts as well.

Most importantly, choose a template that is editable, with the ability to change to suit your needs. (Unlike your ex.)

MULTI-COLORED POWERPOINT TEMPLATE
PowerPoint template by Joemar Concepts for MagView
MULTI-COLORED POWERPOINT TEMPLATE
PowerPoint template by Acreation Designs for Revo + Bono Buy Vision

Either one of these design templates would be a good catch for your PowerPoint presentation. Both allow for customization of layout and design on interior pages, while still maintaining common colors and themes throughout.

Other considerations—where will you put your images? How are the slides designed to support both graphics and text? (Don’t fall in love with potential. Make sure it actually works for you.)

POWERPOINT PRESENTATION SLIDES WITH GRAPHICS AND PHOTOS
PowerPoint template by Chachan234

Multiple layout options make this a great match that supports a variety of graphical, photographic and text elements.

Compatibility—Color choices that match your message

Set the mood with color. A good template shouldn’t box you in with boring color choices.

Look for PowerPoint templates that offer a wide palette of options. For example, ones that match your brand colors.

Consider colors that are saturated enough to provide contrast so that your text pops, and that communicate the emotion behind your message—excitement, success, warmth, fun.

Colors that match your eyes? Okay, that’s optional.

BLUE AND WHITE POWERPOINT PRESENTATION FOR IT COMPANY
PowerPoint template by rendydjox for SiJo Solutions

Not only does this work as a template that communicates business, but the use of white letters on a deep, rich indigo background make the slides pop.

You should also think about accent colors.

POWERPOINT PRESENTATION WITH YELLOW AND RED ACCENT COLORS
PowerPoint template by Katie Rhead for Effective Focus, Inc.

Red and yellow accents make a stand-out statement on this presentation.

MULTI-COLORED ABSTRACT PAINTING
via dreamstime

However, be wary of templates with too much color. A lot of it might seem enchanting at first…until it wears out your audience and they text a friend for an escape call from your presentation.

The perfect couple—Typography and your message

Make sure your template offers the font options that couple up well with your message. Which fonts are available? Classic? Professional? Fun? Elegant?

CORPORATE POWERPOINT PRESENTATION BLACK BACKGROUND, RED ACCENTS
PowerPoint template by Achiver for LE Consulting

Professional-looking sans serif type is bold, no-nonsense and very business-like.

POWERPOINT PRESENTATION FOR MARKETING BUSINESS
PowerPoint template by bintanium for TAISPEAK

Edgy and creative, these fonts complement the message perfectly.

GREEN AND AQUA POWER POINT PRESENTATION, ILLUSTRATIONS
PowerPoint template by Sali Designs for Coding for Kids

A fun font exudes charm and personality.

Smooth move

If you follow these basics when evaluating and choosing your perfect PowerPoint template, you could produce something like this:

POWERPOINT PRESENTATION WITH PHOTOS, GRAPHICS, TEXT
PowerPoint template by Sasha Radojevic for Countable

Clean-cut, engaging, and bright, with a successful visual balance between text, design, color and imagery—the kind of PowerPoint presentation you’d be happy to bring home to mother.

Now that you know how to pick ‘em, you can download our free PowerPoint templates and see if it just might be the match you’ve been searching for all along.

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