After years of minty greens and soft pastels, Pantone is rocketing us into the cosmos by announcing Ultra Violet as the 2018 Pantone Color of the Year.

The rich, blue-based purple is simultaneously rebellious and calming; both a signature shade for recently departed rock royals like Prince and David Bowie, and a hue deeply associated with mystics, healing and mindfulness.

Ultra Violet channels brilliant night skies, counter-culture black lights and the enigmatic edges of the color spectrum—giving us space to contemplate the unknown and point towards the future.

As Leatrice Eiseman, executive of the Pantone Color Institute explains,

“We are living in a time that requires inventiveness and imagination that is indigenous to Ultra Violet. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

This year’s color is sure to offer plenty of creative fodder for artists and designers looking for a bolder palette. See how our 99designs community is working with Ultra Violet below.

ultra violet
Illustration by Acoppe
Yoga mat design by Daria V.
Book cover by Jeff Purnawan
ultra violet
Album cover by Asael Varas
ultra violet
Illustration by RVST®
Website by ~Anton~
Brochure by Shwin
Logo by merci dsgn
ultra violet pantone
Web illustration by Maxim Andreev
Website by Sandra Eftimie
Website by SixDesign
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Illustration by Konstantin Kostenko
Illustration by pwsatya
Illustration by Daria V.
Poster by BATHI
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Illustration by keira nagali
Poster by LazebraArt
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Illustration by faraway

Looking for more inspiration? Check out some of the previous years:

What do you think of the 2018 Pantone Color of the Year?