The most impactful health and wellness brands are those that inspire and empower. Whether you’re into #fitspo or want to help people shed some extra weight for summer, the right health and wellness logo can influence if customers take classes at your yoga studio/gym or your competitor’s.

In 2017, there are no shortage of cafes, health food stores, day spas, yoga centers, gyms and treatment centers dedicated to wellbeing. To make an impact, it helps to ride the wave of the latest branding trends allowing other inspiring health and wellness companies to do the heavy lifting for you.

Common themes in health and wellness logos

generic yoga logo
Generic yoga logo. Via Compassion in Action.

In an industry where physicality and first impressions matter, health and wellness logos must represent your brand values and goals, be it to help people achieve a certain body type, to treat a health condition or to find inner peace.

As with all industries, there are some go-to images and symbols that business have used to evoke feelings of wellbeing:

  • Leaves and trees to symbolize growth.
  • Apples, both green and red, for health education or nutritionists.
  • Lotus flowers for yoga studios or health coaches.
  • Hands, to promote connection and safety.
  • Mountains, for adventure seekers and fitness brands.
A more unique wellness center logo by daria v. for natjfox

While using these images can help someone easily identify what you do, many people will have thought to use similar images in their branding. If you don’t want your logo to be generic, make sure you have a unique take before using a tree or lotus flower in your health and wellness logo.

Yoga studio logos

Woman yoga
Health and wellness lovers are often trendsetters themselves. Via Dominic Wycislo.

When it comes to yoga studios, most brand designers or studio owners (if they’re DIY-ing) are drawn to a beautiful, open lotus flower, a common Buddhist symbol for fortune.

However, as wellness brands have focused more on the tangible benefits of their products and services, yoga studios have embraced mindfulness, adventure and simplicity in their logo designs. Uppercase sans serif fonts with wide spacing appear under new symbols of mountains, thin lines in the shape of triangles, mandalas and even birds.

Logo design for yoga studio
Logo design for a Yoga center by Daria V. for grusky55.
Logo design for yoga studio
Live Wild Yoga logo by Zahid Vector™.
Logo design for yoga studio
Symbolic logo for yoga in the business world by green in blue.
Logo design for yoga studio
Logo for a yoga studio by dekloz™.
Logo design for yoga studio
Rebellious Yoga Logo by stacb.
Logo design for Women’s Yoga Apparel Company
Logo for Women’s Yoga Apparel Company by tihadesign for Microseeka.

Logos for women-led health businesses

With women at the forefront of much of the wellness industry, branding is often decidedly feminine. From yoga studios to skincare brands, fitness apparel to spiritual centers, businesses aimed at creating women-only spaces have a more heart-centered approach to branding. In fact, hearts are a common symbol for female business. Thankfully, there are many ways to replicate the design of a heart shape to make it your own.

Logo for female health products
Logo for female health products by ultrastjarna.
Fitness center logo
Logo for a fitness center by CostinLogopus.

Logos for your own wellness business

Personal branding has become a phenomenon of the last few decades. Doctors, psychologists and health experts are rebranding as solopreneurs and freelancers to reimagine the way they work with patients and clients. Sleek, bold branding works well for the credibility of medical health professionals, while health and life coaches opt for fun, unique designs with bright colors that showcase their personality and approach to their coaching businesses.

Logo and branding for doctor
Logo and Business Card for Doctor by ultrastjarna for DRALEXPHOON.
Spa logo design
Logo for TherapyJane by AlexSa for janeJh.
Psychologist logo design
Logo design for Naomi Jama Psychology by Nelli Design.
Health and wellness logo design
Modern, creative logo for health and wellness brand by ♥ S O P H I E.

The medical-to-wellness rebrand

Doctors, dentists and chiropractors are scary, right? They all have that same old smell, and the exorbitant waiting times only give you more time to imagine all the pain you’re about to experience. One way medical professionals have countered this feeling is by rebranding their services. Instead of a headache and a trashy magazine, you’re greeted with green tea and soothing tunes.

Thrive Anesthesia Services logo
Logo design by majamosaic for mikeUF.
Endodontics logo design
Logo design for Endodontics practice by ultrastjarna.
Orthodontist logo design
Logo design by artsigma.
Orthodonist logo design
Brand Identity for Emerson Orthodontics by :: scott ::.
Pediatric dentistry logo
Logo design for A to Z Pediatric Dentistry by Stefaaan for Studio 5.

Create your unique wellness logo

If you’re looking to add more pizazz to your wellness brand (while remaining on trend), follow these simple steps to create a logo that will represent health and vitality:

Move away from traditional wellness branding colors

Instead of bright greens and harsh reds, use a more neutral or minimalist palette or an unexpected color such as purple or yellow for your logo design. Try light blues, gold and silver highlights, or earthy tones.

Earth tones holistic logo design
Logo design for holistic products by mm graphics for mountainprana

Go circular

If you haven’t already, try moving your current logo from a horizontal format to within a circle. You can wrap the text in or around the circle and place any brand imagery in the center.

Circular health logo design
Minimal circular health logo design by RotRed.

Play around with shapes and minimalism

Geometric shapes and black and white color palettes are not just trends in the fashion industry. Simplicity is key in many health and wellness logos, and this can easily be replicated by experimenting with new symbols and shapes with black, all-lowercase text.

Minimalist yoga logo design
Yoga logo design by ARTFEEL for darla M.

Get colorful (and whimsical)

Watercolor and hand lettering are fun, whimsical alternatives. Many designers have multifaceted skills, and can turn your design ideas from a watercolor painting or custom lettering into a digital design in no time.

Hand lettering health expert logo design
Logo for Natural Health Expert by Savanamm.

Article by Amie Hamling. Amie is a travel, health and online business writer for creative businesses. She also runs a copywriting and design studio from her home in Sydney, Australia, but plans to move her online business to Asia and live her dream laptop life by the beach. You can reach out on Twitter, @amiehamling or @creativeblogco.

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