The most impactful health and wellness brands are those that inspire and empower. Whether you’re into #fitspo or want to help people shed some extra weight for summer, the right health and wellness logo can influence if customers take classes at your yoga studio/gym or your competitor’s.
In 2017, there are no shortage of cafes, health food stores, day spas, yoga centers, gyms and treatment centers dedicated to wellbeing. To make an impact, it helps to ride the wave of the latest branding trends allowing other inspiring health and wellness companies to do the heavy lifting for you.
Common themes in health and wellness logos
In an industry where physicality and first impressions matter, health and wellness logos must represent your brand values and goals, be it to help people achieve a certain body type, to treat a health condition or to find inner peace.
As with all industries, there are some go-to images and symbols that business have used to evoke feelings of wellbeing:
- Leaves and trees to symbolize growth.
- Apples, both green and red, for health education or nutritionists.
- Lotus flowers for yoga studios or health coaches.
- Hands, to promote connection and safety.
- Mountains, for adventure seekers and fitness brands.
While using these images can help someone easily identify what you do, many people will have thought to use similar images in their branding. If you don’t want your logo to be generic, make sure you have a unique take before using a tree or lotus flower in your health and wellness logo.
Yoga studio logos
When it comes to yoga studios, most brand designers or studio owners (if they’re DIY-ing) are drawn to a beautiful, open lotus flower, a common Buddhist symbol for fortune.
However, as wellness brands have focused more on the tangible benefits of their products and services, yoga studios have embraced mindfulness, adventure and simplicity in their logo designs. Uppercase sans serif fonts with wide spacing appear under new symbols of mountains, thin lines in the shape of triangles, mandalas and even birds.
Logos for women-led health businesses
With women at the forefront of much of the wellness industry, branding is often decidedly feminine. From yoga studios to skincare brands, fitness apparel to spiritual centers, businesses aimed at creating women-only spaces have a more heart-centered approach to branding. In fact, hearts are a common symbol for female business. Thankfully, there are many ways to replicate the design of a heart shape to make it your own.
Logos for your own wellness business
Personal branding has become a phenomenon of the last few decades. Doctors, psychologists and health experts are rebranding as solopreneurs and freelancers to reimagine the way they work with patients and clients. Sleek, bold branding works well for the credibility of medical health professionals, while health and life coaches opt for fun, unique designs with bright colors that showcase their personality and approach to their coaching businesses.
The medical-to-wellness rebrand
Doctors, dentists and chiropractors are scary, right? They all have that same old smell, and the exorbitant waiting times only give you more time to imagine all the pain you’re about to experience. One way medical professionals have countered this feeling is by rebranding their services. Instead of a headache and a trashy magazine, you’re greeted with green tea and soothing tunes.
Create your unique wellness logo
If you’re looking to add more pizazz to your wellness brand (while remaining on trend), follow these simple steps to create a logo that will represent health and vitality:
Move away from traditional wellness branding colors
Instead of bright greens and harsh reds, use a more neutral or minimalist palette or an unexpected color such as purple or yellow for your logo design. Try light blues, gold and silver highlights, or earthy tones.
If you haven’t already, try moving your current logo from a horizontal format to within a circle. You can wrap the text in or around the circle and place any brand imagery in the center.
Play around with shapes and minimalism
Geometric shapes and black and white color palettes are not just trends in the fashion industry. Simplicity is key in many health and wellness logos, and this can easily be replicated by experimenting with new symbols and shapes with black, all-lowercase text.
Get colorful (and whimsical)
Watercolor and hand lettering are fun, whimsical alternatives. Many designers have multifaceted skills, and can turn your design ideas from a watercolor painting or custom lettering into a digital design in no time.
Article by Amie Hamling. Amie is a travel, health and online business writer for creative businesses. She also runs a copywriting and design studio from her home in Sydney, Australia, but plans to move her online business to Asia and live her dream laptop life by the beach. You can reach out on Twitter, @amiehamling or @creativeblogco.