Doug Downer has worked with and helped well over 1000 small business owners in his career specialising in the Franchise sector within the Retail, Hospitality and professional services sectors.
Doug is a franchising expert having worked at Senior management level in 8 Franchise systems working with both start-up and established networks.
Doug has been responsible for the establishment of over twenty new franchise systems in Australia including all aspects from strategy through to market entry and growth.
Doug has consulted with and improved a large number of SME businesses across a wide portfolio of industry - including Finance & Accounting firms, Recruitment agencies, Manufacturing, Wholesale, Retail, Property and Hospitality businesses.
This book shares the essential elements every business needs to do in order to scale and grow their business. There is a strong focus on preparing your business to be Franchise Ready, whether the business owner wants to franchise or not. This book talks about the elements that makes a franchise model replicable and why every business needs to follow the same principles.
The book is written for business owners that would like to grow their business and want to put systems in place to do so. They may have considered becoming a franchise business but just don't know how
Book cover type
Boldness of text and has an image that's relevant to the title
Clean and simple with a hint of creativity
Splash of colour
What colors do you want to see in your design?
Bold lettering, either on white or black cover but I'm open to other options
There are a number of McDonald's stories and references and the theme of Flipping out is a play on words with flipping burgers and flipping out to do other things
What to avoid
I'll trust the designer with what works best for an authority piece business book
Pastel, soft colours