Front cover - Title = Influence People
Sub Title = One conversation at a time
Needs and illustration or picture to support the idea.
Back Cover = brief outline of book (below) + testimonials (below) + picture of author (this is attached and could be shaded back in background)
Outline of book for back cover:
Influence is an essential skill in business and in life. Influence involves having quality conversations with people to deepen relationships and achieve things together. Peter Anthony has taken twenty years of advertising and corporate consulting experience to develop a practical six step approach to improving any conversation you have. You will also learn valuable approaches to being more authentic, optimistic and collaborative in building your personal influence brand. Influence People will show you how to give others more of what they want, while you can get more of you want, one conversation at a time.
And here are the testimonials:
Peter Anthony is an expert at teaching influencing and negotiating
techniques that maximise customer engagement.
Jill Harris, L & D Business Partner, Fairfax Media
Peter takes the best thinking from around the world and simplifies it into
easy to follow steps you can use to make every conversation you have a
Grahame Player, Regional Manager, Mining, Komatsu Australia
Peter Anthony has been fantastic motivator and provided insightful
guidance at ensuring that our company gets the full benefit of putting
our customer at the centre of every important conversation.
Peter Rizzo, CEO, FCStone Australia
If you are really serious about influence techniques that focus you on
your customer, then learn from an expert on the subject, Peter Anthony
Sean Davis, Senior Director, Sales and Digital, Activision Blizzard
Peter worked with our leadership development program for ten years &
knows how to help people communicate at their best.
Margaret Petrovska, Senior Advisor, Leadership & Talent, News Limited