What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
I am a law professor who writes about (and teaches about) persistent racial inequality. I am targeting academics and sophisticated non-technical readers who read books about race.
What inspires you and how do you envision the design for your business?
I want a design for a book cover. I am publishing a book with NYU Press. The title of the book is "Reproducing Racism: How Everyday Choices Lock In White Advantage." The book will be marketed to both academics and sophisticated non-academic readers. In the business, this is called a "crossover" book, or Academic/Trade. I am hoping for an attention-catching book cover. Bright colors where appropriate. Something a bit abstract and artistic at the same time. I am open to anything in terms of form--photo, artwork, etc. except perhaps for cartoon drawing. I have attached a document with the catalog copy that describes the book in more detail. I have also attached a book cover whose colors I really like.
I am looking forward to working interactively with you on the design!