A great result and a pleasure to work with Gan. Very accommodating and responsive with high quality work.
- arté digital graphics
I appreciate the willingness to keep making changes until I was satisfied. Very thorough and helpful.
How john.north started their book cover journey
The Business Scientist : Learn the best kept secrets to business success
Lauren Kress MAICD
Are you a mad scientist in the corporate sector or an evolutionary entrepreneur going it alone? In this book you will discover science's best kept secrets for succeeding in business. Learn how to predict behaviour, master problem solving, design experiments, cope with change...and more
Entrepreneurs, side-hustle freelancers, full-time giggers and SME owners with established/trying to scale businesses. Also C-suite execs in disrupted industries (eg. media companies, mortgage brokers, creative agencies, health practitioners)
What colors do you want to see in your design?
I want the book to look like it is in a bookstore - so has more of a "mass-produced" feel rather than a "self-published" feel I agree probably makes sense for me to be on the cover - but don't want it to look like another business person with my arms crossed - more like an academic person who is popularising business science (like a cool nerd/mad scientist) - with reference to stats/figures/maths - see Adam Spencer example in links below. Cover examples I like: Lean In by Sheryl Sasndberg: https://goo.gl/images/SiYA1w Lean In 15 by Joe Wicks: https://goo.gl/images/X7j9XW Adam Spencer's Top 100 https://goo.gl/images/Kika3Y
Maybe a chalkboard with some maths equations and science formulae like E=MC 2 and stats references like p
Front cover photo : https://www.laurenkress.com/about-lauren
(we can get a new one taken worse case later)
Crisp --> Serious --> Scientific = 4
Cartoonistic --> Real = 1
What to avoid
I want the book to be welcoming - like "science is fun" so I don't want it to be so academic looking that people who failed science in high school wouldn't read it. The point is that it's helping bridge that gap - so we want to invite/flatter the audience rather than intimidate.