Essential Book Info
Title: Book Writing Boot Camp
Subtitle: Write Your Book and Become an Authority in 7 Simple Steps
Authors: Michael DeLon and Caleb DeLon
Length: 283 pages
Printer: CreateSpace. Please create all covers to meet CreateSpace specifications.
This should go in the bottom left-hand corner of the back cover. It also should be placed on the bottom of the spine. You may use the color version or create a black-and-white version; whichever looks better. The logo is attached.
This book is aimed at businesspeople who want to write a book, but don’t know how. It leads them through a 7-step process of writing and publishing that anyone can follow.
The book’s Table of Contents is attached. You may use it for reference purposes.
Front Cover Text
“Book Writing” is the important part of the title. “Boot Camp” conveys that this is an intensive get-it-done focus-on-the-essentials guide. Imagery related to book writing is generally okay. Imagery related to boot camp is generally not, as we believe it’ll look too tacky and unprofessional.
If “author” in “authority” can be slightly emphasized, that would be great. But if it would detract from the cover as a whole, ignore it. I’m thinking emphasis like this (and I had the idea before I went and researched, so no I didn’t steal the idea from him!): http://smile.amazon.com/Authority-B…060919/ref.
Michael DeLon and Caleb DeLon are father and son, respectively. Thus the last name should be listed twice.
The cover style should be businesslike, professional, and clean.
We like covers that are simple, like the ones at the top of this page: (https://www.google.com/search?q=min…S0FTTTM%3A).
Even minimalist: (http://www.pastemagazine.com/articles/2013/11/books-reimagined-with-a-minimalist-flair.html); also (https://www.google.com/search?q=min…7ZtVFyM%3A)
On the other hand, we like the cover to Stephen R. Covey’s The 7 Habits of Highly Effective People, which is very complex and text-heavy. So you can try something on the complex end too, but do it well.
We like strong, solid colors. Like Made to Stick by Chip Heath and Dan Heath, or Seth Godin’s All Marketers Are Liars. Consider using just one or two strong colors alongside black and white.
To give you a better idea of our style, here are some covers we like:
As noted above, book-writing imagery is okay but boot-camp imagery is less likely to be approved. But if we get overwhelmed by pictures of typewriters and pencils, we might change our mind.
No stock photos. Stock imagery may be okay, but stock photos are not.
Ideas We Have
We may or may not like these once you create them. So if you think of something better, do that instead!
- book in the center, surrounded by a circle of 7 steps (or possibly images related to each step of the process)
- a person with an idea on one side, a person with a book on the other side
- idea (lightbulb?), manuscript, book cover
- Image of an idea on one side, a finished book cover on the other, and 7 footprints in between
The concept of progress is important to convey. You can notice that theme in several of the previous ideas. You can try to communicate the process of going from book idea to completed book.
Back Cover Text
Write the Book You’ve Always Dreamed About [*emphasis*]
81% of Americans feel they have a book in them. Few ever write it.
Unexpected difficulty and sheer complexity derail most book-writing attempts. Would-be authors stare at blank computer screens, stuck fast and despairing. But it doesn’t have to be so. You have a book in you, and it’s time to let it see the light.
In this book, you’ll learn the seven simple steps to write your book and become an authority:
1. Plan: How to identify your motivator, message, and market. Discover an 800-year-old motivation for authorship—page 13.
2. Prepare: How to “Brain Dump” massive amounts of content, then reorganize it into a clear outline and catchy book title. See how a classic time-management story informs the outlining process—page 62.
3. Create: How to produce quality content without getting stuck or burning out, plus how to revise and edit. Learn three reasons you might not want to write your book—page 96.
4. Bookify: How to turn your draft into a real book manuscript. See the one unbreakable rule of "front matter”—page 145.
5. Enhance: How to make your book look appealing with images and formatting. Discover why one business book looks like a children’s book—page 155.
6. Design: How to create a stunning cover for your work, from brainstorming to best practices to hiring a graphic artist. See one “outrageous” book cover and why it works—page 175.
7. Publish: How to get physical copies of your book and put it on Amazon, plus author marketing strategies. Learn why a BATMAN Funnel will bring you more clients—page 232.
One Last Thing
We are not creative professionals. We have ideas, and sometimes they’re okay. But you’re the creative one. So go crazy! Make something amazing! If you have an idea, make it happen. Don’t be constrained by our ideas. Run free.
Michael DeLon and Caleb DeLon