Words That Change Customers' Minds

Shelle Rose Charvet

Shelle Rose Charvet is the well-known author of Words That Change Minds (available in 15 languages) and the international expert on Influencing Language. Shelle has been researching and teaching for over 35 years and she is known for her advanced techniques used to enhance rapport, trust, credibility, and influence. Organizations in over 30 countries worldwide call on her expertise on the hidden subconscious communication processes: what drives people to do (or not do) things, outside of their awareness. Shelle is the founder of the Institute for Influence, an educational organization that shows leaders how to understand, predict and influence behavior by mastering the hidden patterns that make or break relationships.

The target markets for this book are VPs and Executives responsible for sales and customer service, as well as readers of the previous book Words That Change Minds, who are independent entrepreneurs, coaches, trainers and students of neurolinguistic programming (NLP). Words That Change Customers’ Minds focuses on how to successfully deal with the great customer attitude shift. If readers master this process, then they’ll know how to gain customers on their side and even sell them more of their services. The reader will learn: The real issues that prevent organizations from managing their customers’ experience How to navigate The Great Customer Attitude Shift How to decode customers’ below-conscious motivations, how they actually think and make decisions How to create an organization-wide customer philosophy that gets and keeps customers Easy-to-implement customer processes for normal transactions and upset customers How to create automatic mechanisms to continually improve their customers’ experience Get their front-line ready to handle any customer Make sure they avoid losing customers and great team members

People who: Lead customer experience Design customer processes Manage teams who communicate with customers and potential customers Work in customer relations Entrepreneurs Trainers, coaches, speakers and consultants Lead sales processes

Paperback

It’s up to the designer if they want to use the same colours or fonts used for the first book from this series - Words That Change Minds - you will find below detailed information about the series. main color, bottom cover (red): #FF0000 secondary color, top cover (gray): #D8D8D8 logo color, (blue): #024C9D text A, pre-headline, Open Sans Bold, light gray - #717171 text B, third edition, Bebas Neue Bold, red - #EF0202 text C, headline/title, Bebas Neue Bold, dark gray - #575757 text D, middle, Bebas Neue Bold, orange - #DD7610 text E, testimonials, Calibri Regular, dark blue - #1E2226 text F, testimonials, Calibri Regular, red - #FF0000

THE DESIGN SHOULD CLEARLY STATE THAT THIS IS THE SECOND BOOK IN A SERIES. The first book is called “Words That Change Minds”. You will find attached the covers of the first book. This second book, “Words That Change Customers’ Minds” focuses more closely on Sales and Customer Care, whereas the first one focuses on a large variety of fields, from management, sales, and marketing to training and consulting. The design of the cover should be in line with the cover of “Words That Change Minds”, so that a reader who knows the first book should easily realize that there’s a connection between the 2 of them. But of course, the design shouldn’t be identical! Especially since the books’ titles are so similar. So the challenge is to find a creative way to show the connection between the 2 books. It’s up to the designer if they want to use the same colours or fonts, as the ones from Words That Change Minds. --- Here you have the color codes and fonts used for Words That Change Minds Cover: main color, bottom cover (red): #FF0000 secondary color, top cover (gray): #D8D8D8 logo color, (blue): #024C9D text A, pre-headline, Open Sans Bold, light gray - #717171 text B, third edition, Bebas Neue Bold, red - #EF0202 text C, headline/title, Bebas Neue Bold, dark gray - #575757 text D, middle, Bebas Neue Bold, orange - #DD7610 text E, testimonials, Calibri Regular, dark blue - #1E2226 text F, testimonials, Calibri Regular, red - #FF0000 ---- Mood: A fresh and modern design The cover design should be eye-catching and arouse my interest to read the book The title should be clear and easy to read Dimension: 6 x 9 inches Font Style: clean, clear, simple, beautiful

Please avoid cliches or overused images, such as the ones below. Covers that have this kind of images won’t be taken into consideration.