The essence of the book is to help out of control business owners regain control of their lives.
The book is called "Business Mulligan". As of this moment (the subtitle may change some), the subtitle is: How Happy Entrepreneurs Iterate by Answering 7 Fundamental Questions Daily.
I would like to somehow highlight "Happy Entrepreneurs Iterate" and "7 Fundamental Questions". Maybe by using bold lettering within the subtitle or different colors.
I like the colors in my logo and love how they work with silver, platinum and white.
The word "mulligan" is a golf term meaning "do-over". I think most people in my target audience (45-55 years old) will understand that. However, it's important to note that I don't want any golf references on the cover.
I'm trying to associate the two phrases as equals:
Business Mulligan = Entrepreneurial Iteration >>> meaning continual improvement until it is right. Not necessarily a "do-over", but a do it again and again until it's right.
The framework below is critical. It is what I teach/coach to business owners.
I will be doing a launch on amazon.com and will need the cover for a Kindle version, paperback and hard cover. Also, because I want to launch the Kindle version first, in order to get best seller status, I want to be able to add a banner after the launch at the very top of the cover for an Amazon.com best seller claim. I also want my name to show up as Jeffrey Alan Martin.