Trevor Calder got their new book cover by running a design contest:
Designers Delight - We need a ludicrously cool book cover design for a business book on execution
Check out Trevor Calder's Book cover contest…
Executing at Ludicrous Velocity (subtitle: The fastest path to outstanding project and manufacturing performance)
This is what I used in the About The Author section of my book. TREVOR CALDER is the founder of The Execution Factor, a management consultancy. He works with clients to switch their execution settings to ludicrous mode and set them on the shortest path to outstanding performance. He is on a mission to fuel sustainable economic recovery. Increasing organizational performance leads to economic prosperity because higher-performing organizations can provide more rewarding jobs for people. They can also engage the services of more businesses and support more community causes. Trevor has over 30 years of international business problem-solving and leadership experience in various manufacturing and project-based organizations industries. He delivers exceptional results using a wide range of TOC, technical, and business expertise.
Is your manufacturing or project-based company underperforming? Things are going along ok, not great. People are working hard. Most deliveries are on time and to specification. In general, your customers are happy. Yet all this hard work only returns a small profit. You are trying different things, and you can't put your finger on what is causing the gap between the results you want and the results you are achieving. Something is preventing your organization from performing at its full potential. Dismal execution is holding you back. Performance Improvement follows execution improvement. Give your organization X-Ray vision, so everyone knows where the problems are and where problems are brewing. Be proactive by solving potential problems before they stop the flow of work. Create conditions that encourage the entire organization to work together as an integrated team, where everyone collaborates to solve the organization's problems. Create an environment where everyone loves coming to work and applying their expertise. Make your organization more effective and more profitable. Deliver more value to your customers. Create a better working environment. Contribute more to community causes important to you and your organization. Give yourself a competitive edge. Get your organization on the fastest path to outstanding performance by switching your execution settings to ludicrous mode.
Business Leaders in manufacturing and project-based companies who want higher performance. Their organization is performing well but is not hitting its performance targets and things are not where they want to be. Everyone is working hard, but the results are not there. Something is preventing the organization from getting where they expect it to be and they can't put their finger on what is holding performance back. Typically, it will be someone who sits at a higher level within the company and who is in charge of multiple resources/departments. eg from a Manufacturing Manager, Project Manager, Portfolio Manager, through to Senior Executives. People whos job requires them to get the different departments of the organization to work together. At the department level and lower, they tend to blame the other departments. With the reading being in a more senior role, 30 would be on the youngest side of the target readers age group. Typically they would be around the 40-50+ age group. They take things seriously but like to have fun and have a good sense of humour.
Book cover type
Don’t know yet
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
Trevor Calder collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
This book is for politically conservative American men, age 30-50, who live in suburban / rural communities.
Men, Women young adult. located in the USA and Canada. ages 9-99 men, women Christians age 9-99
People who are interested in creativity and art. Age: 25-40 Location: US and GB
Both genders in English speaking countries. Anyone who is Young Adult to New Adult (roughly 14yrs-30yrs).
Younger people (15-40), primarily males
Gardeners of all kinds, but mostly people who are just getting into planting their first flower garden. Gender: Femal