We need a cover for an e-book only, so we do not need a spine or back cover designed. Our primary book format will be Kindle, and the cover will be viewed on Amazon most often. We need the image to look great as large as on iPads or laptops, but it also needs to be eye-catching in thumbnail view. We need a layered .psd file that follows these guidelines from Kindle:
Requirements for the size of your cover art:
• Minimum of 1000 pixels on the longest side
• Ideal height/width ratio of 1.6
For better quality, we recommend that images be 2500 pixels on the longest side.
Product images display on the Amazon website using RGB (red, green, blue) color mode. RGB is the color mode native to the web and many color screen displays, as these three colors displayed at varying levels of intensity create over 16 million colors.
Use color images whenever possible and relevant. The Kindle reading device has a black and white screen today but Kindle applications for other devices, such as iPhone or PC, take advantage of color fonts and images.
Borders for White Cover Art
Cover art with white or very light backgrounds can seem to disappear against the white background. Adding a very narrow (3-4 pixel) border in medium gray will define the boundaries of the cover.
This book is a guide to writing a letter to an editor or an agent. The tone is professional, yet friendly and approachable. We incorporate some humor. Because our audience is children's book writers, there is a sense of playfulness. But we want to maintain a professional mode--we don't want to cross over into rainbows and cuddly kittens. Overall, our look is clean and contemporary. You can check out our site at http://www.mentorsforrent.com/ for a sense of that.
Our book title is:
How to Query an Agent or Editor
We would like to make sure the words "How to Query" are large enough to read in thumbnail view. The "an Agent or Editor" part could be smaller.
The author credit on the cover would be the text "A Children's Writer Insider Guide from Mentors for Rent"
There will be some Shutterstock art in the book, and we'll attach a sample of that for your reference. In addition, chapter heads and internal design elements will use this color palette:
Our logo shouldn't be the centerpiece of the cover, and you may or may not choose to use it, but we'll attach that, too.
Fonts used in the book are Verdana (main text), MV Boli, and Myriad Pro (both used in the chapter headers).
After seeing the first design submissions, many of which included photo images of children, we can see that this use of kid photos may create confusion for our audience. The audience is adults who write for children, but they aren't children themselves. Because they can't pick up an e-book and see the "heft" of it, the cover needs to make it clear that the audience is adults.