jtowson got their new book cover by running a design contest:
Help the "One Hour China Business Book" with a new book or magazine cover
Check out jtowson's Book cover contest…
Business & Consulting
My co-author and I are China business people. He is a senior partner at McKinsey & Co in Shanghai and i am a professor at Peking University in Beijing. We both focus on explaining China business to the Western world (business people, government officials, general audience, etc.). We both do a lot conferences, talks, consulting projects, books, etc.
What's your vision?
We want a book cover design (including spine and back) for a book we are writing: Title: “The One Hour China Book” Sub-Title: "Two Peking University Professors Explain All of China Business in Six Short Stories." The audience for this book is the Western world (US, Europe). It is written for everyone – especially government officials, regular business people and really anyone who is interested. And it is especially for those that are interested in China business but don’t want to spend a lot of time reading big huge books on such a very big complicated subject. Our book is different than the sea of China business books that have been published in two important ways (i.e., this is our selling point): 1) It is short. It is designed to read in one hour. It doesn’t take much time and explains everything you need to know. This is different than most China books which are huge. It does this by presenting China as 6 major business trends that are explained in 6 short stories about successful entrepreneurs. 2) It is written by two long-time China business experts. We both have 10-20 years of business consulting / advisory work on the ground in China. You can find our bios on the web (Jonathan Woetzel, Jeffrey Towson). So we are somewhat more credible than many of the China books that are published. For the cover, we want a simple professional design. We want something that amplifies and illustrates our key selling points which are #1 a One Hour China Book and #2 by credible experts. So ideally we want a symbol or an illustration that amplifies this main point. I have attached a couple of draft ideas. They are not great. I think we can do better than a big 1. But the simplicity of the design is the right idea. A couple of other things; Illustrating or amplifying the One Hour china book selling point is the key thing we are looking for. A symbol or a logo. Or an illustration that shows this. We are likely going to do other one hour books on other subjects so that is important. Also China should probably not be part of the symbol itself. So we can use it with other topics that aren’t China. We don’t want the over-used China symbols. No pictures of landscapes or famous buildings. No dragons, No great wall. No Chinese flags. And no using the standard red and gold coloring. Chinese characters are ok. A simple map outline is ok. No real idea about the back cover. We won't have any text there. Just quotes recommending the book. maybe we can put put our pics and bios on the back cover to push credibility? Not sure. We can’t use pictures of Peking University or McKinsey &Co. No black covers. No reason, Just don’t like them. The one hour is the thing. We are trying to find a symbol or illustration for that. That is what makes us different from the thousands of China books out there. That is the simple message that should pop out in words and be amplified by symbol or picture or something. And maybe by color?
USD 499 Silver package
Every design category has flexible pricing for all budgets. Book cover starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
jtowson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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