JFeist got their new book cover by running a design contest:
Jazz Drum Book Cover for Berklee College of Music
Check out JFeist's Book cover contest…
Berklee Jazz Drums
A comprehensive book of technical explanations, historical perspective, exercises, and audio examples that teach drummers the essentials of jazz. It is grounded in Berklee College of Music's long tradition of training jazz drummers.
Adult musicians with intermediate level capabilities at playing the drum set.
Book cover type
This is an updated spec after testing 157 designs submitted in round 1. Probably, we should use one of the photos attached and create a type treatment for it. I think it is "good enough," though I am possibly open to other options. However, drum sets are complex beasts, and it is very difficult to get these photos right. Here is what we found after polling the first round's initial 157 designs. 1. Drummers prefer photos of gear, but it must be the right gear. 2. The drum set must be a jazz set, clean and not worn, of a very high quality brand, set up in a standard configuration playable by a right-handed player. 3. It is probably best to avoid illustrations. The text must be clear and strong, legible if the design is an inch high. My guess now is that we will go with a design based on the provided photo, #906, and this means that winning this contest will come down to being first with a sensible type treatment for the title and author name. However, if you want to try to be a force for disruption, I could see a winning design being a jazz drum set in context, such as a concert or a club gig. If other instruments are present, it would be upright bass, piano, and saxophone, but they need to be subservient to the drums. Try to capture a traditional/retro jazz vibe. Keep it simple, bold, and strong. Find the music. There's an advantage to keeping the same typeface as in the book Berklee Jazz Bass: http://berkleepress.com/bass/berklee-jazz-bass/ I've uploaded an IDD and PDF file with our banner. Please use that in its exact form. I will replace this soon with a slightly modified version that includes our logo and a different audio icon, but it will be essentially the same.
What to avoid
Avoid photographs of people. Probably, avoid illustrations of people as well. If you must include humans, use a diversity (i.e., more than one, multiple sexes and races, or keep it androgynous), but in this genre, images of humans tends to kill sales, so it probably won't win. Make sure that graphics don't compete with text. Avoid music notation. Avoid brushes as the primary focus, though perhaps they could work if traditional sticks also were present. Avoid giving me mockup of books: just the flat design. Avoid rock drum sets and instruments of low quality. You will probably not be able to determine this if you are not a jazz drummers, so please only submit new images if you are certain that they are good, to avoid wasting all of our time. I didn't find out that many instruments of poor quality until polling the designs, and it caused a lot of friction.
Every design category has flexible pricing for all budgets. Book cover starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
JFeist collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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