We'd like our photo and logo (see http://www.steamykitchen.com/about-2)
on the back cover only. The front should be just focused on the book title, contents.
The front cover should be all about selling the book and making money.
The target market is food bloggers who already HAVE a food blog. No need to "sell" the idea of food. The idea to sell is "making money doing exactly what you love."
No stock photography (we food bloggers smell stock photography 100 miles away!)
Illustration is great. Images to think about:money, blogging, negotiation, pricing, food, blogging.
Our target market has zero to little experience in business and negotiation. They got into food blogging because they love food. They are discovering that it can be a profitable adventure. Also great for established food bloggers to up their game in negotiating skills.
Big, bold, empowering! No dark, drab colors. Food bloggers like light, clean, clear, delicious.