How maryDQ started their logo & brand identity pack journey
Who are you known as?
Adirondack Classic Designs, Inc.
Tell us a bit about who you are and the people you reach
We are high end custom home (great camp, boathouses) builders in the Adirondacks in New York State. We work with high end clients - most often second (third and fourth) home owners. Our clientele tend to be "the rich and famous" type with high end budgets and tastes... We build custom homes, great camps, compounds, boathouses and do major renovations to historic properties throughout our region (some built in the late 1800s by renowned architects. We work with a lot of talented architects specializing in Adirondack properties.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are launching a new effort on everything from our business strategy, image, website, marketing materials, outreach efforts, etc. We have been in business over 3 decades - and have an amazingly talented team of craftsmen. We have been fortunate enough to be on the cover of Architectural Digest for a property (compound) that we built. with one of the top architects in the Country. We simply want to step out of the three top builders in our area as the "premier" builder. We have a 7,000 square foot shop that houses our milling, paint and custom cabinetry/woodworking shops. We tend to say that we are "building on Adirondack traditions"... We are hoping to find a logo that will work with our font (ugh!) P22 Victorian Swash (not my choice - and I don't know that my husband will want to change it....). Though perhaps he would bend. He loves the look - and the feel of it.. He feels it's a "classic" look that fits with the history of the Adirondacks.... It would be nice to find something that works - so that we can perhaps add a logo to our vehicles, etc. - all which are already lettered with our font (Victorian Swash)... Please feel free to ask questions.