How johanswarts started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Changing Housing - Changing Lives
Tell us a bit about who you are and the people you reach
We are a sophisticated housing contractor that is developing large scale housing projects in Southern Africa. The vision is to build 40,000 per year in 5 years. We use proprietary technology from USA that enables us to provide quality housing to thousands of people in Africa at a price never seen before in Africa. The target audience is the low to middle income salary earners in Southern -Africa. However, due to the quality of our product we want to build a brand that is aspirational to the market. a Brand that will be omni present in the South African property space. We have a current logo design that is trademarked, therefore we cannot change the logo design. We do however want the colours and font to be amended to speak to our parent company branding. YoHome is owned by HAC or Housing Africa Corporation and we want the brand of YoHome to marry with that of HAC.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Attached is the logo for YoHome. NOTE. This layout has to be identical as it has already been trademarked. The colours however needs to be as per the chosen pallets and mimic the HAC logo. The font of "YoHome" may also be amended to suit the HAC brand, which is also attached.