in the appendix you will receive our previous logo. It should not be completely changed: The system Lift circle with the arrow keys and the underscore must be maintained. We are tied to the logo of our corporation, the system Lift logo as it is in blue HKS 43 N / 67 N HKS green and the underscore is exactly as it must remain and must not be changed. Our Besl lettering is very well known, but could be changed. To me it is important that it gives a nice overall look.
I would like an additional symbol to the logo , possibly the logo in conjunction or independently, such as a giraffe or other identification to make our company with a sort of "mascot" a little more personal and nice. At the end a customer should know, who we are, if he only sees the symbol. The symbol may not seem too childish because it must radiate safety and reliability.
Under the underscore at our combi logo always stands at the moment working platforms and forklifts, because this is our rental business. I would like to have at this place a witty claim. The Claim could be gladly funny or just competent and resourceful, I'm open to anything, it should be original.
Otherwise, always provides a little problem that our company color and all the working platforms are yellow. In a business paper itself should find the yellow in my opinion necessarily reflect . The yellow with the green and the blue, which must remain definitely - this is a challenge. In the appendix, I send you out in our previous logo . So far, we have the complete back of our business paper in yellow. This could also be maintained, but not necessarily. So you see the print area , I have sent you a current invoice from us in the Appendix. Our previous inks are :
Yellow = 0% C , 10% M , Y 100% K 0%
Blue = C 100 % , M 70 % , Y % 0 , K 0%
Green = C 60 % , 0% M , 95% Y , K 0%
With business cards, I value the fact that they appear precious and if a punching or stamping and high gloss with matt differences must be incorporated with and this will cost more, it is no problem.
You are welcome to have a look on our website our business field: http://www.besl.de
This should be redesigned in a second step.
For questions, please contact me: firstname.lastname@example.org
with kindly regards