We operate in a very high-net-worth environment. Therefore, our logo must impose the image of a luxury, highly-regarded and trusted firm. In other words, a quiet force.
Also, there should be a touch of modernity which defines our way of doing business.
8quity is a play on word with Equity and the number 8, which is important in the Chinese symbology. It has long been regarded as the luckiest number in Chinese culture. With pronunciation of 'Ba' in Chinese, number 8 sounds similar to the word 'Fa', which means to make a fortune.
Please add a design to the logo, but don’t separate the “8” of the “quity” part, otherwise it is hard to read.
Regarding business cards and letterhead, the company physical (and postal) address is in 5 lines, so 6 lines including the company name.