Excellent, great experience throughout and wonderful work by Vaart!
We are extremely happy with the final result!
How SusannahO started their logo & brand identity pack journey
Who are you known as?
2 to grow Scotland
Tell us a bit about who you are and the people you reach
This is a logo & brand identity for a campaign that Universities Scotland is running, not a logo for Universities Scotland. The campaign - 2 to Grow Scotland - is a campaign for a 2% increase in university funding from the Government. The logo will be seen by Government, politicians and the media in Scotland. If we got the 2% increase in funding it would be the first real terms funding increase in years - so it would see our funding trajectory grow from a static base. Increasing university funding has direct knock-on benefits for other aspects of Scotland's economy & society & that's implicit in the campaign name & the '2' is important because not only is that the percentage increase we are looking for on 2 major grants and because it speaks to the fact there are two partners in university funding: if Government invests in universities then universities can go out and win more investment from elsewhere. It's a partnership of 2 organisations. Whilst percent isn't mentioned in the campaign name (as it doesn't help with flow) it is fairly important to capture it in the design.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Whilst the words 'grow' and 'Scotland' are in the campaign name, we'd prefer to avoid any visualisation of the Scottish Saltaire flag etc in the design and we'd prefer to stay away from any nature-based design metaphors for growth.