It was great working with them. Original designs and very open to comments and suggestions!
How melanieb g started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Orpheo International unlocks creative opportunity in Business. Orpheo International is an investment company that acts as founder investor into a select number of businesses across industry. The company focuses on SME investment and also SME development through Ideation sessions and Strategic advisory services throughout Africa. The services also incorporate Strategy canvases and Creative Leadership toolkits with particular focus on women in leadership. The company is rooted in creativity and the approaches and products that are developed have a serious creative slant to it.
Target audience: SMEs, Corporates and Investors.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Aquas: Empathy, compassion, clarity and precision.
Yellows: Energy, intellect, fun and youth.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please focus on natural colours - see examples of styles that I like attached. try inspiration from camel colours, greys whites and even washed wood. Please ensure you REALLY come up with something creative and authentic. The logos submitted so far are VERY bland and normal. The essence of the company is built on "off the chart" out of the norm type focuses. therefore a serious creative slant to it, whilst working with corporates and Entrepreneurs. The business links dots between Entrepreneurs and larger corporations and forges partnerships on almost a daily basis. The founder - Melanie - has a serious belief that every person has a serious creative element within them, and conduct a lot of work to help individuals and businesses realise these talents. She likes the "hand written" type of styles, e.g. Austin Kleon hand writing style. Clean styles but yet tongue in the cheek.
There is quite an urgency in getting the logo and brand identity cast in stone quite quick. So thank you for the attention given to produce something great soon ;-)