Thanks for continuing to work with us and provide updates to our logos!
How apiccolo started their logo & brand identity pack journey
Who are you known as?
Florida Healthcare Law Firm (It also needs to say "The Law Offices of Jeff Cohen, P.A." somewhere but that is not primary)
Tell us a bit about who you are and the people you reach
We are the leading healthcare law group in Florida. What that really means is we are architects of peace & mind for innovative healthcare professionals and business owners (physicians, drug & alcohol treatment centers, surgery & imaging centers, hospitals, and more). We create success and provide safety within a legal framework for some of the most significant issues and opportunities they face. Our clientele is typically male and we are not a cheap ticket so there is an element of being a premium or boutique firm. We are very well known but it's time to step outside of the typical legal branding and into something that captures our strength and passion. Please do not send just text. We want a graphic element that is almost literal or dual purpose. We are also known as the problem solvers, business solutionists. There MUST be a creative element.
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
Other color requirements
I'm fine with greys and blacks being incorporated as well.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our core message should be one of strength, business, medical and creativity. We want something visually interesting that connotes those buzz words. It's probably helpful to know that we are the leaders in our industry in Florida and we are also the anti-lawyers. Our approach is one of "find a way" rather than "no." People don't just come to us for the law, they come to us for help with designing cutting edge healthcare businesses. Our environment is casual and we LOVE what we do. We want you to capture the passion for law and the strength of what it means for our clients to be COVERED by Florida Healthcare Law Firm. Our current logo is super law firm-y and very stale. The locations do not have to be included in the new design.