Cerronel needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 102 designs submitted by 21 freelance designers.
Humanitarian Aid Security or H.A.S.
For Those Who Dare
H.A.S. is an international Nonprofit organization that’s devoted to safeguarding other NGO’s as they carry out their missions in non-permissive environments. Our target audiences are nonprofit leadership as well as average individuals who want to do extraordinary things to help people in need.
We're focused on appealing to nonprofits while still being masculine and aspirational to men. Logo's that I really like include O.U.R. (https://ourrescue.org/) and Wounded Warrior (https://www.woundedwarriorproject.org/). Our current website is http://www.DVMHASF.org. I'm open to having the full name in the logo (Humanitarian Aid Security) or just the acronym (H.A.S.). Generally I prefer a cleaner or more minimalist aesthetic (but I'm open to other styles) and would like something that looks good in color but can also work in black and white. Lastly, I really like designs that can communicate some part of our story visually - the main elements of who we are include 1)helping marginalized communities, 2)providing security, and 3) training people to protect themselves. While I doubt all three could be integrated into one logo (it would be great if they could be), I'd like to see at least 1 communicated in the logo.
**update** right now a lot of the designs are based around a badge or a shield. I'd love some other directions that incorporated the humanitarian aspect of our mission.