How rubingroup started their logo & brand identity pack journey
Who are you known as?
National Risk Managers (emphasis on the word "NATIONAL")
Tell us a bit about who you are and the people you reach
We are an Insurance Premium auditing company looking to rebrand.
We are targeting fortune 500 companies (getting them as clients) as well as small businesses (the fortune 500's clients) so they feel comfortable working with us. To portray us a competent, secure and trustworthy
<>National should be the primary part of the logo (the word National should Pop) and Risk Managers should be secondary maybe the second line or on the right of the word National<>
NO CHECKS IN LOGO PLEASE and no NRM
(This is the definition of a premium audit -The primary purpose of a premium audit is to calculate your final premium for workers compensation/general liability policies etc. When your policy was issued, the premium was an estimate of an exposure basis (usually payroll or sales) multiplied by a rate. The rate used is determined by how the exposure base is classified. The audit will examine your records to establish the actual exposure basis and make sure that the correct classification codes and rates are used in determining your final premium. Because the original premium was an estimate, the audit will most likely result in a change of premium and/or classifications for your business.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
Gold and Black (silver)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are looking to show the following attributes
Customer Satisfaction, Integrity, Quality, Timeliness, Accuracy and we go above and beyond.
WE NEED A LOGO- BUSINESS CARD, ID CARD AND STATIONARY
See attached what we currently have. We are looking for a new clean professional logo and rebranding. The colors do not need to be what we currently have (gold, black, silver etc is a great start though we leave it up to the designers to put together something with the color of their choice that works)