How pkny started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Arboretum Capital is a startup hedge fund and asset manager for private wealth. Focus in on consumer and technology. Would like the logo to reflect something fresh and modern. Like the colors green, orange and grey. Prefer abstract to literal logos. Logo should reflect the concept of an "arboretum" in some fashion.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Light or bright greens: Growth, harmony and success.
Light grey/neutrals: Purity, balance and sophistication.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I want the logo to seem more startup and technology oriented. Something fresh and not old and staid like most Wall Street firms.