• Wordmark with graphic. We are interested in either:
• Landscape-oriented Wordmark with graphic, such as is seen in document and program headers, web headers, etc. (a la Metropolitan Museum: see example)
• “Icon”-like wordmark with graphic with organizational name integrated somehow, which is useful where the audience may not be familiar with the organization (e.g., ad space in local newspapers and other mainstream media, some social media platforms, etc.) See below layout idea (but with slightly less busy mark and no date).
• Minimalist background, one image max, could be none
• Any image needs to be ‘genre-neutral,’ i.e., not music- or dance- or art-specific. AoA will be sponsoring activities in a variety of arts endeavors.
CORE REQUIRED TEXT ITEMS
• Arts on Alexander (principal name)
• “…whatsoever things are beautiful…” (descriptive sub-text: will be used regularly with principal name, and sometimes with AoA acronym)
• Need versions that work both with and without descriptive sub-text
DESIGN STYLE: LOOK & FEEL
• Organization name is principal element, likewise for AoA acronym graphic
• Classic, sophisticated, ‘timeless’
• Evoking classical music and visual arts
• Strong gestural font or clean standard font with strong gestural graphic (see examples of likes and not likes)
• “Lean & Minimalist:” less is more, not too busy or crowded
• “Luxurious” elements could work
• Probably “Flat”
DESIGN STYLE: ELEMENTS TO TRY
• Design style, including fonts, needs to be ‘timeless,’ able to be used for long period of time without need to update.
• Perhaps strong gestural graphic for acronym or “Arts”, paired with clean font
• Gradient background color
• Subtle, sophisticated abstract pattern in background color
• Possible geographic reference in background (Austin or Texas: see example)
DESIGN STYLE: WHAT TO AVOID
• “Modern” fonts; kitschy images
• A ‘busy’ design
• Fonts that are not readable at small type-size
• Modern or Contemporary images unless widely perceived to be so established as to be ‘timeless’
• NOT “Fun and Playful” or “Grunge”
DESIGN STYLE: COLORS
• Saturated, rich colors
• Examples: Purple/maroon/ deep blue (or perhaps French blue)/deep green
• Gold (accent/trim, preferably a darker-toned gold, if used; bronze or copper also possibilities, depending on foreground)
• Not ‘bright’ colors (vivid red/yellow/lighter blue/pink/green/orange and the like)
• Not pastels
• In any case, design needs to be susceptible both to 4-color printing and 2-color or black-and-white.
• Print and Online Program logos
• Business Cards
• Print and online Advertising
• Establishing Initial and Core Identity
Please look at the attached PDF "Binder" and "AoA Design Brief" for a more complete description of who we are and what we do and, more importantly, examples of what we like and don't like in the way of visual and graphics.
We would also like to work with the selected designer to develop variations or extensions of the design for a website and the following SOCIAL MEDIA:
Terms and compensation for the website and social media elements will be negotiated separately following selection of the design.