How Melbalarue started their logo & brand identity pack journey
Who are you known as?
CHILD CHILDREN'S INSTITUTE for Learning Differences
What’s your company slogan?
Progress Starts Here
Tell us a bit about who you are and the people you reach
We are a nonprofit school that provides innovative school programs, therapies and training that promote social, emotional and academic development for children with special needs. Think educational, professional, caring, trustworthy.
Our Vision: creating a world in which every child succeeds.
Our target audiences are: school district decision makers and parents.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
look and feel
artistic style, interesting
look and feel
This is a refresh of our current logo to make it more modern. We want the new logo to still connect visually with the former logo, including leaves "holding" the children (CHILD) whom we serve. We are considering the "Progress Starts Here" slogan, but would also like to see options without. PMS colors: blue 3015
green 382. Please no stars, no caps and gowns. Clients prefer more stylized figures, less “meeples” and no child outlines in word CHILD. Possible to incorporate outline of our new permanent home bldg?
—Clients really like #17, so variations on that one desired. Perhaps a little heavier font for word CHILD. Also needs to be in our blue and green. PMS colors coming shortly.
—Clients like #10, they find circle design intriguing. They’d like less hand-like leaves and current layout visually suggestive of smile face or mustache, so variations, please.
—Clients like #7, so variations on that one desired. They like the vertical line and text treatment nearly as-is, so looking for options on the circle: play w/neg. space, different style of person(s), leaf design. Students, learning, supported by adults, leaves/growing.
—Clients like idea of #4, but prefer people to be more stylized and needs to hint at support of the child, not just reading to them. Perhaps combine this with the text treatment from #7.