How InsulationSystems started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a multi-tiered specialist building services group.
We design, manufacture, and build cutting edge, low energy modular buildings.
We are going through a restructuring of our company Insulation Systems.
The holding will still be called Insulation Systems, with the following different divisions:
• Holding Insulation Systems
o ISmart Employment
o Our manufacturing division builds the panel buildings in our factory. This division is called ISmart Manufacturing, the two main products manufactured are wall panel systems.
o Our construction division is called ISmart Construction. This is the division that dose all aspects of the onsite build including the assembly of the panel building.
o ISmart Project (each big project will have its own division eg.: ISmart Project 1, ISmart Project 2 …)
o Our final division is a retail company which sells cutting edge building materials and building services technologies. This division is called UCo for “your comfort”
[The different name of this division is due to the fact that we supply to competitors. That is the reason for the need of a different logo. ]
To get a better idea of what we do check out our website http://www.insulationsystems.com.au
Company slogan: Quality for your comfort
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
this the idea we came up with but we are open for any suggestions