rasmus O needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 398 designs submitted by 159 freelance designers.
Currently the main operations are pension brokerage - large competitors are Aon, Willis and Mercer.
We are mainly a individual broker, so targets are individuals.
Second market is small companies, but it is the individuals that are the targets, not the companies.
The name Seren, comes from the english "Serenity".
We want to brand ourselves in opposition to the normal "loyalty to shareholders, not customers" in the financial sector - hence the name.
And on top of that in danish "Se" means Look, and "ren" means pure.
Part of the thinking is therefore also "LookPure" - a pure look at others, but we are also pure.
I would like the look of my homepage to be with a blue color (conservative) and the pictures on the page to be black/white - so a clean, proffesional look
Needs to be done in vector format.
If it is possible I would like a wave incorporated in the design.
The wave symbolising the markets, like a positive graph, and sametime, waters calmness.
We saved a spot for your logo & brand identity pack contest.