I want the designs to appeal to my target market of young founders of startup companies. To appeal to my target demographic I do not want stale old-fashioned designs. Instead, I want something that looks like a hybrid of a traditional law firm logo and a startup company logo. I like the color and unique designs that startup companies use but do not want something ostentatious.
Here is a list of words/concepts/feelings I want my design to evoke (In no particular order):
- Either modern or classical with a modern twist - but not trendy
I would love to get submissions that incorporate classic old-fashioned law icon(s) (see attachment below) in a way that is non-traditional, creative, unique, and modern. In particular I would like to see one or more of the following icons used; scroll and feather, Roman Column, Scales of Justice, Judges Gavel, and Judges Wig. Don't use ay icons related to crime or policing because I am not a criminal lawyer.
Here are a few ideas I have:
- A lava lamp in which the floating lava forms the shape of different law icons.
- A tree that is growing law icons.
- A volcano spewing out law icons.
- A lightbulb formed out of law icons (see RBS logo below)
- A law icon flying
- A unique, unusual looking drawing of a law icon.
Feel free to come up with your own ideas as well. Make sure that the law icons are used very differently than you have ever seen them used on a law firm logo before.
At the end of the contest I will choose a winning design by picking out several of my favorites and then conducting a survey on the preferences of young entrepreneurs.
Feel free to contact me for feedback on ideas or designs.