We would like the Southern Live Oak Tree, incorporated into the logo. We would like our logo to conjure the same strength and majesty that an image of a live oak exudes. The logo needs to exude high end professional, our target market is the ultra-affluent. The color scheme should be mostly if not totally earth tones. You can incorporate oak wood into the design or into the paper for the business cards, stationery etc but keeping it very classic. We do presentation books and binders so we will need something that will showcase who we are and we want all materials to compliment and be our brand.
Some ideas around the tree are as follows:
The Southern Oak is a tree that can live for hundreds of years therefore is around for generations, just as the planning we do is generational
The Southern Oak has an extensive root system. These roots give the tree incredible strength and stability, similarly we implement products that do the same to your planning.
The Southern Oak is only found in the southern parts of the US. As a firm our southern roots, hospitality, a gentlemanly way are the core of our culture and how we treat our clients.
The Southern Oak is an evergreen tree. The work we do helps our clients to persevere in all seasons of life.
We are going to need a design that we can use on marketing items as well, i.e. yeti cups, hats, golf shirts, etc...