I knew my brief would be quite difficult to fulfill since I didn't really know what sort of cover design I was after. Virtually Possible came up with an excellent concept right away and has worked tirelessly with me to make it fit with the themes of my novel.
How David Ross started their button or icon journey
Our business name is IMAGEination. We supply marketing content to real estate agents, so video, photography, floor plans and cop writing services. We are a small business, have a great young team of professional creatives (just no designers!) that provide a premium service to the top real estate brands in Australia. We are leaders in our field and have built a business on the back of great service, strong client relationships, massive team input and of course a bloody good product. Our biggest weakness has been our marketing; the window to our business so need to overhall what we have. Help please!
Tell us a bit about who you are and the people you reach
Our target audience are real estate agents (realtors). We sell directly to them, whether small boutique office or large chain. Our content is of a high quality so our client base tends to be in the mid to top end of any market we service. Our products are not unique but they are good.
Keep in mind though that our products can be applied to any industry (particularly photography, video and copywriting) so may be a consideration.
The icons in our logo represent our core products. These are online video, photography, floor plans and copy writing. These logos need to be able to stand on their own, work well as a group, and be identifiable for what they represent. They will form the basis of a complete overhaul of our marketing content (website, biz cards, cars, letter head etc) so these need to be spot on. There is no need to completely reinvent the wheel (i.e. there are only so many ways you can represent photography!) so subtle changes may be the best solution. You don't have to start from scratch and you may think that what we have is pretty good and just needs tweaking.....that's OK. What I am after is polish, something that will bring us into 2009 and beyond and represents who and what we are........Good Luck.