Completed contest

"Stand Right, Walk Left" Escalator Campaign Icon - MAKE IT FUNNY

mabramsky needed a new button or icon design and created a contest on 99designs.

A winner was selected from 48 designs submitted by 17 freelance designers.

48
entries
17
designers
1
winner

How mabramsky started their button or icon journey

Company name

N/A ("Stand Right, Walk Left")

Overview

We are a group of student involved with student government at a prominent US business school. The main method of internal circulation at our school is a set of 4-story escalators, which are constantly clogged, and impassable when students are in a hurry to class. For fun, we're implementing a "Stand Right, Walk Left" campaign to encourage the type of etiquette held dear by, for example, Metro transit riders in DC, to improve circulation between classes...and to undertake a ridiculous social experiment. Ultimately, the goal is that those that aren't in a rush, or that are simply taking their time, would stand to the right of the escalator stairs, so that those in a rush could advance up and down the escalators to the right - like a passing lane.

We want to have fun with this campaign, but we want it to be highly legible, and in turn, successful, at change the escalator-riding habits of our fellow students.

Tell us a bit about who you are and the people you reach

Undergraduate and graduate business school students. When conceiving the target, though, there's not need to overplay the business aspect (unless you find some truly hysterical use for incorporating it). At the end of the day, the targets are 18-32 year olds, members of both sexes, quite cosmopolitan and diverse, very funny, and very socially aware.

Requirements

The image in an of itself should be powerful enough to make clear our request that, as a matter of practice, people stand right, and walk left on the escalator. We need vector-based illustrator graphics for use on bumper stickers that will be handed out at the escalators and at parties over a 1 week campaign. The image may also be made into t-shirts or other swag. The image should be fun or funny, can be simple (using stick figures or restroom logo-style people), and should be easily converted (or native) to black and white + 1 color (though depending on the design, we might accept the added cost of printing for a more colorful, legible image).

Please help us make a meaningful change in the efficiency of our school!!

Custom package

US$204

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$145
A bright, fun and playful online shop selling great products and treats for dogs
design by snige design by snige design by snige
16
entries
5
designers
US$180
We are an independent smartphone app developer
design by hkartist design by Leo Angelo design by rama77
29
entries
12
designers
US$295
Designs top quality games for the iOS app store
design by Kolopach design by visualmoose design by Kolopach
49
entries
18
designers
US$145
My app allows users to sync their iPhone contacts with their Gmail contacts
design by boyan design by Yaseen H design by Yaseen H
44
entries
14
designers
US$145
We create applications for the Macintosh platform
design by alter.ideas design by EdiSigns design by tyomgl
13
entries
6
designers
US$295
iPad App for presenters, professors and preachers
design by nDmB Original design by udma design by udma
85
entries
31
designers

We saved a spot for your button or icon contest.

Get started now
US$295
Developing Apps on Android platform
design by hogie design by hogie design by Ilham Herry
52
entries
20
designers
US$295
We are a progressive national security leadership institute
design by tongal design by tongal design by Surifolio
8
entries
4
designers
US$295
ToDoodle is the creator of an iPhone app that helps getting organised, getting rid of bad habits and encouraging good habits
design by Joekirei design by Joekirei design by ikke_998
106
entries
27
designers
US$595
TopLine Strategies delivers the complete integration and development of sales and marketing technologies to corporations and ins
design by CARBONBLUE design by DPKAY design by CARBONBLUE
132
entries
41
designers
US$170
Spike your world with Geospike, a new geoblogging network and app for instantly capturing moments on-the-go and building a trave
design by mrdesign design by mrdesign design by mrdesign
15
entries
6
designers
US$145
We sell programs for the mac through the Mac App Store
design by Eli Triangle design by Eli Triangle design by Eli Triangle
45
entries
10
designers