Mouth-watering food label design
Yum! You’ve got a brand new tasty treat. We’ve got everything you need to get your customers to say “yes” to your delicious product. Get a custom food label design from 99designs, and our designers will create something you’ll love.
- Professional designers—all rated and reviewed
- Custom food label design for all budgets
- Two design options: host a contest or work 1:1 with a freelance designer
100% money-back guarantee
The right designer is just a click away
We've curated the best product label designers so you can find the right expert and request a quote instantly.
Custom food label design: creative ideas from professional designers
There’s no better platform to get a food label design. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique labels.
Run a food label design contest
Designers from around the world enter your contest by sending you ideas. You give feedback to create the ideal food label.
by Cross the Lime
Hire a professional label designer
Tell us what you’re looking for and we’ll match you with the perfect design partner. Or, if you’d prefer, browse portfolios and pick your own.
by Martis Lupus
We’re your creative partner
No matter how you choose to work, rest assured you’re working with the best. All of our designers are hand-vetted and rated, and our team provides 24/7 support.
by pmo
The food label design process
1. Describe your perfect label
Our creative brief makes it easy to describe your vision for the perfect food label design and set your budget.
2. Find an amazing design partner
We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal food label.
3. Get a label you love
We’re your creative partner from start to finish. Once you finalize your design, we’ll transfer the copyright and send you the image files.
Recent food label designs
We’ve been the leader in online graphic design since 2008. Check out our clients who love their labels:
A$739
typical customer will be between 18 and 50 years old, a savey shopper looking for value for money in a small batch, craf
55
entries
11
designers
A$739
Consumers seeking a healthy low sugar nonalcoholic functional beverage. We are initially focused on export and supply i
44
entries
7
designers
A$1,599
General consumer, product sold in grocery, petrol and convenience locations. Target audience is 14 to 55 year old man an
86
entries
23
designers
A$1,199
Our whisky appeals to adults aged 30-40. Our bottle contains 500ml of whisky. (See attached reference image for shape an
28
entries
6
designers
A$449
Upwardly mobile, cashed up whisky drinkers that want limited edition premium whisky
66
entries
18
designers
A$1,199
HydraCelt is made for people who demand the best from themselves every day and need hydration that keeps up. Typical use
222
entries
24
designers
A$449
75% women 25% male 30-55 predominantly.
Australia wide (some export)
$100K salary
30
entries
5
designers
C$1,854 CAD
Moms/Dads who are conscious about what they put in their bodies
University/college students that are educated
Sports at
60
entries
6
designers
A$739
Whisky enthusiasts that have a resistance to the price points of craft whisky.
83
entries
11
designers
Custom food labels, no matter your budget.
We guarantee that you’ll get a great food label no matter what your budget is. If you hire a designer you can negotiate a budget that works for both you and your designer. If you launch a contest, we offer four fixed-price options. Prices exclude Sales Tax.
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Bronze
A$449
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Silver
A$739
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Gold
A$1,199
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Platinum
A$1,799
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100% money-back guarantee
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Top Level designers only
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Dedicated manager
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Prioritized support
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Your burning food label design FAQs, answered.
In a design contest, designers from all over the world submit concepts unique to your brief. You choose finalists, give feedback to hone the designs and ultimately award your favorite label as the winner. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your food labels, or if you have a more complex design project (e.g. you need designs for a whole line of different foods or flavors), it’s best to start a project with a freelance designer.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your food labels, or if you have a more complex design project (e.g. you need designs for a whole line of different foods or flavors), it’s best to start a project with a freelance designer.
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your food label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your food label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of food labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Your custom label design contest includes one winning food label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
Let's talk!
Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.
- 03 9111 5799 03 9111 5799
- Free design consultation