The characters need to be cute and catchy and can be goofy a bit but not too goofy.
We are a construction company and much of our work force can be a bit gruff.
We do not have a preconceived idea of what the characters need to look like but they should all look like they are from the same character set.
Example like the peanuts characters all look like peanut characters type of thing. They can be as real as someone like Erin E insurance was, or like Johnny Bravo or like the Little Ceaser's Pizza, Pizza guy. The characters can be people or animals or construction vehicles (Like Johnny tractor or the movie cars) We are wide open to your creative ideas. (Update) We really would like to see some ideas with some things that are not people. So far as of 3-23-2014 all ideas are currently people.
Our overall usage of the six characters will be in graphic form and various electronic memo's and hard copy physical posters and other media.
We will add speaking bubbles above them with the messages we want them to say or have them point to things and such. Our goal is to have these characters represent our values for many years to come.
We will be going forward with a designer and the prize for sure this is a corporate contest.
FINALS UPDATE - We are so excited to bring you 6 special people to the finals. Here is some additional information. We will be using the characters in various different forms of media. We will need each character to be able to have 4 or 5 different poses. Like Pointing to the right, Pointing to the left, Hands on hips, Holding hands up over head like holding a banner and maybe so they can hold hands or something like that. Also the contest will be blind for the finals so each person is all on their own. We will try and keep up with individual feedback to each designer.