We need a visual treatment of our tagline:
WHAT WOULD SCHOOL BE LIKE IF WE INVENTED IT TODAY?
NOTE: If you prefer we would also be happy with a treatment of the
IMAGINE IF WE INVENTED SCHOOL TODAY
We see it being a mix of typography and illustrated elements,
combining into a holistic design.
The tone should be energetic and eclectic - with a mix of typefaces
and design elements. We are anticipating something colourful, but
is not mandatory. The style should be fresh and contemporary, showing
a clear design aesthetic. It should not be childish or cutesy.
The key words in the line are SCHOOL, INVENTED and TODAY. The design
might draw on some of the ways we think schools might be different if
we invented them today, themes like;
The design will be used in various places - from T-shirts to our
website (as a prominent graphic on the homepage).
The design will need to work on white, and ideally also on an
off-white colour of some sort (beige or grey).
The design will need to incorporate our logo, which is included as one
of the files here. The logo will ideally be incorporated in a way
suggests Schoolhouse is an answer to (or is at least addressing) the